New Report - 'The Social Networking Explosion: Ad Revenue Outlook'
Social networks are increasing their ad revenues at a tremendous pace and before long it could take a toll on ad spending at local media Web sites. In this latest report, we track the advertising and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the report is the latest local and national ad and promotions spending projections for social networks by DMA.
Join Us For Our 2010 Local Mobile Advertising Conference
We are setting the course to tap hyperlocal mobile ad dollars this Sept. 27-29 in Dallas. After 15 years, the Web has lost its "new media" moniker to a new disruptor: mobile. Mobile advertising will skyrocket from a few hundred million in 2009 to $14 billion in less than five years. So, join us for a series of two day meetings - preceded by a half-day "how to" workshop -- where you'll hear what's working today for local advertisers, what's likely to work tomorrow, and how to get there.
Blog: Newspapers’ Pendulum Swing
I love newspapers. I worked in the industry for decades, but before that, I grew up reading them. My grandfather and my father before me read the paper every day. My day still begins with newspapers and breakfast. And like nearly three-fourths of all adults in this country, I read my local community newspaper every week.
While newspapers have fallen on hard times over the past decade, the industry is finally showing signs of emerging from... Read More...Our Interactive Revenue Accelerator Program is designed to boost local online ad sales in your market. Our turnkey program brings an expert in to your market to educate your local prospects about the benefits of advertising on your Web site. Get a 300% ROI in days.
Current Report
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)Past Report
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)Research Alerts
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