New Industry Paper – ‘Online Co-op Advertising'
Co-op advertising has finally filtered into the digital media space to the tune of $1.7 billion in available dollars. Brand managers are offering programs for local retailers, subsidizing everything from banner ads to website development that help promote the brand. If you’re wondering how to tap into that lucrative stream or what small and medium businesses (SMBs) are doing with digital co-op, this is the report to read.
New Industry Paper – ‘2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)'
In our annual outlook, we estimate automotive advertising to hit $31 billion this year, about 14 percent of an increase over 2011. The biggest gainer? You guessed it, digital media. In fact, digital media will account for almost 90 percent of all automotive advertising growth this year as dealers and manufacturers drive more spending toward streaming video commercials, targeted social media ads and mobile. This 37-page report is our annual review of trends in both new and used car sales and the latest fluctuations in spending by manufacturers, dealers, dealer groups and private-party sellers.
2012 Local Online Advertising Conference Session Videos
Did you miss our conference in March? Want to hear the local online advertising forecast for the rest of the year or how to benchmark your site? The secrets of digital ad-sales success? Videos from most of the 2012 Local Online Advertising Conference sessions are now available for purchase.
New Industry Paper - 'Benchmarking Local Online Media: 2011 Revenue Survey'
Our 10th annual report documents offers benchmarking detail spanning more than 5,700 local media companies in the U.S. and Canada. Are yellow pages companies making the transition? How are Angie’s List, Groupon, Yelp and Craigslist and independent hyperlocal sites doing in the local online pureplay space? What should you be making in digital revenues if you’re a newspaper, cable system, TV station or radio station? Our 43-page report has it all – including two appendices listing 2011 and 2012 online ad spending for 210 markets.
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