Having digital-only sales rep on staff lifts attitudes, increases understanding of digital products and increases digital revenues for traditional media companies. But competition is stiff to hire digital reps: Pureplay companies are offering 50% more base pay than traditional media companies. That’s the conclusion of our latest survey of 220 sales executives at radio, TV, newspaper, yellow pages and pureplay companies. Hiring of digital-only reps is back on the upswing, with 62% of media companies reporting that they have at least one on staff – up from 48% in 2011.
Annual Analysis: Benchmarking Local Online Media Who's enjoying the biggest share of the $24 billion spent online by local businesses this year? This 50-page annual report includes 37 charts and graphs chronicling what's happening in local media's quest to conquer the digital frontier. It includes details not only revenues but also profitability for more than 6,000 Internet pureplay companies and traditional media digital ventures.
Wondering why so many companies are rushing to sell marketing services to SMBs? It’s because local advertisers have fallen deeply in love with promotions and “owned media.” Our latest report, “2013 Local Promotions Forecast,” details how advertisers are carving dollars from other budgets to invest in quick-reward marketing programs like discounts, coupons, contests, and loyalty programs. This year, local businesses are likely to spend a whopping 81% more on local promotions than they will on classic advertising – something that’s never happened before.
The biggest disruptors in local media came together at Borrell’s Local Online Advertising Conference in early March to discuss how to thrive in the local media marketplace. We're making a selection of their presentations available for viewing and download. Several packages are available, including a powerful 50-minute video by Seth Godin plus 5 other videos and speaker presentations.
Researching real time bidding is a heady experience. The vision of ad placement running like a stock market – values flashing across the room, changing by the second as harried brokers shout and signal – what an image! Of course, that’s not how things will really look. Instead, the millions (and later billions) of daily transactions will happ...