New Industry Paper - '2012 Recruitment Outlook'
There’s big change in the air for online recruitment advertising – a category that saw consistent double-digit growth for the past 15 years. With the economy still struggling against a straightjacket, there just aren’t that many jobs to advertise. And with so many candidates out there, recruiters barely need to advertise anyway. Basic media spending on recruitment advertising flattened out last year at $9.4 billion. We’re expecting that to fall 5.3 percent, to $8.9 billion this year. This 42-page annual report examines the recruitment landscape and offers deep detail on jobs and ad spending.
New Industry Paper - 'Assessing Local Digital Sales Forces'
The rush is on to hire and train great AEs who can drive digital sales. But the big question is, how should they be paid, and how should multimedia sales staffs be organized? This 27-page report sheds light on what’s happening with the army of 81,000 local ad-sales reps in the U.S. as local media companies retool for the digital age. It includes 14 charts detailing the size of the various sales forces across traditional media and pureplay Internet companies, how many are “digital ready,” and their managers’ evaluations on their levels of effectiveness.
New Industry Paper - 'Main Street Goes Social: SMBs Give a Big Thumbs-Up to Social Media'
Local businesses have arrived en masse at the Social Media cocktail party. The sluggish economy has constricted their ad budgets, and posting messages on Facebook, YouTube and Twitter not only feels good, but also feels free. But it’s not. This report takes a deep dive into the attraction of social media to small and medium-size businesses (SMBs) and gauges their current levels of spending, forecast to double in 2012 and again in 2013.
We’re going to talk about what’s coming – about the future. But to do so, we first have to go back to the past – 30 years back, to be exact. In 1981 Adam Osborne had just unveiled his Osborne 1 computer, the first portable (or laptop) to hit the small but growing PC market. The Osborne computer was indeed portable, but just barely so. Even a strong young man had trouble carrying one more than a few blocks. But this early computer made his...
Current Industry Paper
2012 Recruitment Advertising OutlookPast Industry Paper
Assessing Local Digital Sales Forces - Jan '12Research Alerts
Be among the first to know when we issue new reports, studies and data.
View our Alert Archive 
