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May 09 2008

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NEW REPORT "Online Promotions: The Big Shift"
In 2007, businesses spent more than $483 billion on promotions – expenses that range from contests, coupons, rebates and samples to viral marketing campaigns. Local businesses are shifting more dollars from traditional media to online interactive, direct-to-consumer promotions campaigns. Some local media companies have already identified this trend and are capitalizing on it.

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	Join your ad industry peers in helping Borrell Associates identify future advertising patterns. Participate in the next round of our Advertising Outlook panel (on the future of mobile advertising) and you will be entered into a drawing to win your choice of one of our local market or research reports or an iPod! Learn More and Join the Panel Today.

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NAA Awards Kip Cassino the Research Federation Award of Merit

Kip Cassino, vice president of research, has been selected as the recipient of the 2008 Newspaper Association of America’s Research Federation Award of Merit. Read More...