Borrell Associates, Inc | Local Interactive & Online Advertising Research and Consulting

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We help our clients understand what's happening to local media, how it affects their specific market, and how they can act on it now. And we have the facts to back up our recommendations.

Borrell Associates’ Peter Conti Wins the Service Excellence Award from Interactive Advertising Bureau

Carlsbad, Ca. PRWEB (Feb. 22, 2010) – Peter Conti Jr. of Richmond, Va., has received the Interactive Advertising Bureau’s (IAB) 2010 Service Excellence Award for his dedication and leadership in helping educate local marketers and ad agencies in 2009.

The award was presented Sunday at the IAB Annual Leadership conference, “Revenue: The Next Wave” which took place Feb. 21-23 at the La Costa Resort and Spa in Carlsbad, Calif.

Blog: Goodbye, Junk Mail

Posted By: Kip Cassino on 2010-03-08 13:30:19

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Some of you may recall the report on e-mail marketing we produced last year. In it, we predicted a direct mail ad spending decline of nearly 40 percent within five years. Nearly a year later, the prediction looks to be right on target. Delivered mail has dropped 250 billion pieces a few years ago to 170 billion pieces in 2009, and will continue t... Read More...

New Report - 2010 Political Advertising Outlook: The Endless Campaign (Feb '10)

It’s an “even” year, which means another uptick in political advertising. That’s good news for broadcasters – where most of political advertising winds up – and good news for just about everybody else, too, because of a recent Supreme Court ruling that should open the door to about $400 million more political ad spending this year. A decade-long uptick in political spending has forced a crooked smile on our forecast. It starts at $4.2 billion this year and zig-zags up to $41 billion in the 2012 presidential election year. Online is still barely 1% of all political advertising, just $44 million this year. Our 24-page report includes 12 charts and an appendix estimating political ad spending in each of the 210 DMAs.

Borrell Awards of Merit Go to Fisher CEO, Shycast, Long Island Web site

NEW YORK, NY (Feb. 9, 2010) – Borrell Associates Inc. today issued three Awards of Merit for achievement in local online advertising ventures, including an Innovator of the Year award to Fisher Communications President & CEO Colleen Brown.

In addition to Ms. Brown, awards went to Long Island-based YourLI.com for Best Results for Advertisers and to Princeton, N.J.-based Shycast for helping local merchants. The awards were presented at a luncheon Tuesday during Borrell’s 2010 Local Online Advertising Conference at the Grand Hyatt in New York. The sold-out conference attracted nearly 400 local media executives.

New Report - Real Estate Outlook 2010 (Jan '10)

Has the mighty real estate advertising category peaked out for online media? Our "2010 Real Estate Outlook" describes major trends in spending by agents, brokers, apartment owners and mortgage lenders and issues our forecast for this year. This ad category declined 20% last year, from $24.4 billion to $19.6 billion. We're forecasting a mild bounce back in 2010 at 3% growth. Our annual assessment of this important category describes the situation and offers 20 charts and graphs detailing how real estate ad dollars are shifting. It also includes appendices offering detailed data on U.S. ad spending in this category, as well as a market-by-market estimates of national and local spending for 210 cities. Don't forget to sign up for the Webinar to discuss this report on Thursday, 2/4, 2pm to 3pm ET for just $75 (free for subscribers).

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