Borrell Associates, Inc

Gordon has three decades of experience in local media business development. He started his career as a reporter with The Virginian-Pilot, in Hampton Roads, Virginia. Throughout the late 1980s and 1990s he pioneered interactive ventures for Landmark Communications Inc., owners of cable, television stations, specialty publications and newspapers. In 1993, he conceptualized and helped establish InfiNet, an Internet access and hosting company that was eventually sold to Earthlink and to Gannett. Gordon served as vice president of corporate development and international development for InfiNet until 1996 and was vice president of new media for Landmark's newspaper group until 2001. He is past president of the Newspaper Association of America's New Media Federation. He is frequently quoted as a local media expert in The Wall Street Journal, The New York Times, and in other online and offline media. He founded Borrell Associates in 2001. Gordon holds a degree in political science from Old Dominion University in Norfolk, Va.

Colby has been helping traditional media companies adopt new media technologies since the early 1980s. He was Vice President of Sales for an ASCII videotex system vendor in 1983, introducing the technology to banks. He then spent nine years with Brite Voice Systems, selling audiotex systems and voice information services to television stations, directory companies and newspapers. Colby founded two companies that provided interactive audiotex services through local media partners, and then became Director of Business Development for Pantheon Inc., which developed online content automation systems for media companies. He helped negotiate Pantheon’s acquisition by Zip2, which used an ASP model to provide Internet yellow pages and local information portal services to media company Web sites. As Director of Channel and Strategic Marketing there, Colby was involved in a variety of sales, marketing, product development and account management projects. Colby received a Bachelors degree in Communications from Stanford University, and a Masters in Business Administration from UCLA. He is based on Vashon Island, near Seattle.

Peter has been engaged in traditional and online business start-ups for more than 20 years. After selling a retail business in late 1996, he began work in Richmond, Va., on one of the first e-commerce marketplaces for a 1,000+ member local merchants association. Peter joined Landmark Communications Inc. in 1998 to develop and manage the highly successful Richmond.com Web site. He has also served as director of interactive media for Media General's Publishing division with shared responsibility for the online convergence effort of publishing and broadcast sites. Peter has been an adjunct professor at Virginia Commonwealth University's School of Business teaching Global Internet Marketing. He attended the International Studies program at the University of Lund, Sweden, and holds a bachelor's degree in Radio, TV & Film from the University of Maryland.

Kip Cassino has worked as a market researcher for more than three decades, in industries as diverse as computers, the auto aftermarket, and financial services, as well as media. His seminal work on the Delphi technique has been published in economics textbooks. He is the recipient of the Research Award of Merit from the Newspaper Association of America and the Pioneer’s Award from the Direct Marketing Association. His articles have been printed in National Demographics, Adweek, Entrepreneur, and Presstime, as well as many other publications. A graduate of Villanova University, Kip’s media research accomplishments include the development of a model that accurately estimates ad spending by media choice in any US market, which has been used by thousands of customers since its introduction in 1994.

With 25 years of media experience, Bill is a leading sales authority in the broadcast and online fields. In the past seven years, Bill has been instrumental in closing more than $12 million in local Internet ad sales for TV stations – an average of nearly $150,000 per month. Bill can assess a media company’s online strengths and weaknesses and develop an effective strategic plan that will increase sales. Bill was Vice President of Marketing and Sales Services for Fox Interactive Media, where he helped shape Fox Television stations’ Internet businesses locally and nationally. He has also worked for Belo in a top 10 market, growing the station’s site from hundreds of thousands to millions of dollars in two years. Before that, Bill was instrumental in helping Liberty Corp.’s WAVE3.com become one of the first TV stations to book $1 million in integrated Web site advertising.

Martin has thirteen years of executive experience in interactive online sales and marketing. Prior to working at Borrell Associates, he was VP of Online Sales and Marketing at Systemic Solutions, Inc., an IT consulting and software development firm. Martin developed, negotiated and opened dozens of Internet-based distribution agreements and joint ventures with U.S. and foreign firms. As Director of Sales and Marketing with Seattle 2000, he brought his firm into the top ten Northwest Internet companies (for new business). He graduated from the University of Washington's Jackson School of International Studies in International Trade and Investment/Japanese Language.

Larry has spent the bulk of his career at The Seattle Times Company. Most recently, he served as the Market Research manager heading up online research and market share. In that role, Larry has done everything from conducting surveys to moderating focus groups. Larry’s efforts helped inform The Seattle Times strategic direction and led to the development of effective research-based online sales presentations. Prior to that, Larry worked in nearly every department of the newspaper doing everything from managing a circulation district to managing daily pressroom operations. Larry is a graduate of The Maynard Institute for Journalistic Education Management Training Program and graduate of ANA’s Future Leaders Program. He holds a Bachelor of Arts in Broadcast Journalism from the University of Washington.

Abby has worked as a writer, editor, designer and researcher for newspapers, magazines and online operations. She was a copy editor at the Times-Press in Streator, Illinois for two years. Abby has a Bachelor of Arts in communications, with an emphasis in journalism, from Truman State University in Kirksville, Missouri.

Randy joined Borrell Associates in February 2006, after working 27 years as a State and Federal Probation Officer. He holds a Bachelor of Arts Degree in History from Elon University in Burlington, North Carolina and a Masters in Education from Old Dominion University in Norfolk, Virginia.

Based in Toronto, Andrew has worked for more than 25 years in the media sector. He managed the B2C and B2B online operations for CanWest Global, the largest newspaper publisher in Canada. Before that he ran the Canadian Copyright Licensing Agency for seven years. His early career was with LexisNexis, where he was director of textbook publishing for the UK division, before moving to Canada in 1987 to head up their operations in Toronto. He was closely involved in developing CanWest’s web strategies and the expansion of their online aggregation businesses. He also contributed to drafting the newspaper industry positions on copyright law reform in Canada. Andrew's current consulting work divides between business and strategic planning, licensing and copyright. Clients include media businesses, government departments, trade associations and libraries in Canada, the US and UK. Andrew has a law degree from the University of Cambridge, and qualified as an UK attorney.

Jennifer is a lifelong Virginian who has worked for a variety of businesses in the Williamsburg area, where our headquarters are located. She has a decade of experience as a bookkeeper, administrative assistant and salesperson. She is a mother of two girls, who keep her busy when she’s not in the office.

Chris is the manager of the Borrell Associate’s Web site and is also responsible for the company’s technology needs and support. Before joining Borrell, Chris was a systems administrator, analyst and programmer at a local Williamsburg firm for over a year, previous to that he had worked as a Web and technology employee for the City of Norfolk and Old Dominion University. Chris has a B.S. in Business Administration with a major in Information Systems from Old Dominion University in Norfolk. He also attended Underwood International College at Yonsei University in Seoul, Korea.