Borrell Associates, Inc

Yahoo, Microsoft and AOL (let’s call them YAM) plan to share unsold premium display ads to “appeal directly to Madison Avenue’s desire for scalable reach – something that has been increasingly hard to come by via TV, but not yet achievable online,” according to an article in Media Post. The story reminded me of the effort during World War II to build bigger and bigger bombs. At the start of that war, 500-pound bombs were the standard. ...