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Friday, 14 May 2010 08:39 |
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The conference couldn’t be timelier. Borrell is forecasting that local mobile advertising in the U.S. will grow from $285 million in 2009 to over $11.3 billion by 2014.
Williamsburg, VA (PRWEB) May 14, 2010 -- Borrell Associates will hold its 2010 Local Mobile Advertising conference in Dallas, Sept. 27-29, 2010, featuring an agenda that focuses exclusively on turning local mobile advertising and promotions into a viable, money-making business. (http://www.borrellassociates.com/mobile)
Local Mobile Advertising Conference, Sept. 27-29
“Local Mobile Advertising Conference: Setting the Course to Tap Hyperlocal Ad Dollars,” kicks off with a pre-conference workshop, “Getting into Mobile,” that will involve a hands-on approach for media companies trying to understand the basic issues.
The workshop precedes two days of dynamic speakers designed to address both long-term strategies and immediate ways local media can organize and drive revenue for their mobile operations. Emphasis will be placed on the fastest growth segment of mobile promotions: coupons. The conference will be held at The Fairmont Dallas and is expected to draw hundreds of local media executives seeking ways to tap into the unprecedented growth forecast for local mobile marketing.
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Monday, 19 April 2010 10:22 |
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There's a “new disruptor” that’s emerged in advertising: mobile. Local advertisers are poised to jump on this opportunity much faster than we saw their adoption of the Web.
Williamsburg, VA (PRWEB) April 14, 2010 -- Borrell Associates has released its outlook for local mobile marketing expenditures, terming mobile “the new disruptor” that has emerged on the scene faster than any other new medium over the past 90 years.
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Sunday, 21 February 2010 22:01 |
 Carlsbad, Ca. PRWEB (Feb. 22, 2010) – Peter Conti Jr. of Richmond, Va., has received the Interactive Advertising Bureau’s (IAB) 2010 Service Excellence Award for his dedication and leadership in helping educate local marketers and ad agencies in 2009.
The award was presented Sunday at the IAB Annual Leadership conference, “Revenue: The Next Wave” which took place Feb. 21-23 at the La Costa Resort and Spa in Carlsbad, Calif.
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