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We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
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Borrell Conference Agenda is a "Who's Who" in Local Online Media Advertising PDF Print E-mail
Wednesday, 27 January 2010 10:13

Borrell announces more than 50 speakers for its 2010 Local Online Advertising Conference, and the lineup represents a "Who's Who" in the local online advertising space.

New York (PRWEB) January 26, 2010 -- Borrell Associates has announced the final slate of more than 50 speakers for its 2010 Local Online Advertising Conference, and the lineup represents a "Who's Who" in the local online advertising space. The updated slate of speakers, agenda, and list of who's attending can be found at our conference site.

Borrell Associates' Local Online Advertising Conference,  NYC, Feb. 8-9, 2010
Borrell Associates' Local Online Advertising Conference, NYC, Feb. 8-9, 2010

Borrell's "Business of Making Money Conference" will be held Feb. 8-9 at the Grand Hyatt in New York. Keynote speakers from Facebook and Reply.com have been added, along with panelists from local media companies whose online operations are among the fastest growing. Among the additions are:

  • Tim Kendall, director of monetization at Facebook.
  • Payam Zamani, CEO of Reply.com.
  • Andy Steuer, CEO and founder of MerchEngines.
  • Craig Hahn, director of local interactive sales for Citadel Broadcasting.
  • Todd Minnear, senior director of digital products for The Berry Co.
  • Robb Richter, senior vice president of new media for LIN Television.
  • Leon Levitt, vice president for strategy for Cox Media Group Digital, speaking on the Partnering with Yahoo panel.
  • Peter Weinberger, president of Advance Internet, speaking on the Partnering with Microsoft panel.
  • Max Steckler, vice president of advertising for The Cobalt Group, speaking on the Partnering with Google panel.
  • Matt Crowley, chief marketing officer for AT&T Interactive/Yellowpages.com.
  • John Halvorson, vice president and global digital director for Starcom MediaVest Group.
  • Jay Livingston, senior vice president for Bank of America.

"We've assembled a Who's Who of fastest-growing companies in the local online advertising space," said Gordon Borrell, CEO of Borrell Associates. "And I'm proud to say that we've also got a terrific array of sponsors, many of whom will be exhibiting at the conference. In keeping with our theme, we've invited only those with track records of generating strong revenue for their clients."

The conference begins Monday morning, Feb. 8, with a keynote address from author/professor Jeff Jarvis entitled, "Turning Hyperlocal Into Hyperprofit."

About Borrell Associates:

The local advertising consulting and research firm, Borrell Associates, is the leading provider of local advertising research, data and strategic analysis along with consulting and sales-training services. The company provides detailed market advertising reports for hundreds of local interactive and traditional media companies, including local online ad spending, and customized reports for any U.S., Canadian or U.K. market and publishes annual online advertising reports and monthly analyzes. For more information, visit our Web site.

 
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