|Wednesday, 05 September 2012 09:25|
Newspaper, TV and radio managers use geographical market designations that were designed for their media – NDMs, DMAs and Arbitron markets. But local websites don’t fit in those old boxes; they need a market designation that is geared to the practical realities of local digital ad sales.
Borrell Associates has defined 513 Digital Marketing Regions – DMRs – to fill this need. Each DMR is based on a core county that has high digital marketing expenditures and spreads out to include lower-spending adjacent counties.
Click on the link to see local online ad spending in your DMR, and let us know what you think.