
Our latest report details the decline in online recruitment advertising this year, but we forecast a 20% increase for 2010. This report, "
Recruitment Advertising Outlook 2010: A Jobless Recovery," comes with an Appendix that details local online ad spending projections by online ad formats (display, paid search, e-mail and video) in over 900 local markets.
User Reviews:
sflaherty@heraldnet.com (Tuesday, 01 December 2009)
Rating:
c'mon folks. i have used Borrell reports for a while now. Always concerned when applying metrics to large scale and different markets, but this one
just doesn't pass any litmus test.rnrnGranted, i only viewed the executive summary, but its conclusion that spending on recruitment dropped only -5%
overall from last year seems ridiculous to me. I measure our job market, keep in touch with customers and staffing agencies, watch lots of industry
news and recruitment news and i cannot fathom how you could come out and say this. rnrnRecruitment spending is way down because (a) too few jobs/not
actively hiring, (b) hiring, but not willing to spend to recruit - expense cuts.rnrnMy opinion isnt negative because i work for a legacy media
company. There's fewer jobs to post and those that have them haven't spent (or haven't been allowed to spend) to recruit. in my market craigslist is
way down too and its cheap. Staffing companies are down to one or two people in the office working, even the healthcare industry has pulled back. The
state's FREE unemployment job board is the only thing that has grown and that has only been in the past few months.rnrnI do not believe i am losing
money to broadcast or other media. Every media company i have followed that has any recruitment dollars has been an apologist or pulled those numbers
out of qrtly reports to show growth in other areas of online revenue.rnrnEven the few jobs that appear through these channels are cheap or negotiated.
The big metro daily to the south consolidated their whole recruitment department for print and online into their call center in a round of cuts. rnrnI
am looking for hopeful signs that there is a job recovery and believe we will be able to grow online and print once folks realize they still need to
market their skill positions to more than the unemployed. rnrnIf the full report paints a differnt picture, then the executive summary is no longer
worth the time to download and read. rn