Coupon use is up an amazing 36% over last year, but retailers are beginning to increase their use of the Internet as a distribution channel, particularly for higher-priced items.  While the Internet still accounts for less than 5% of all coupon redemptions, Internet coupons represent 20% of the value of those redemptions.  Our latest research quantifies why so many media companies are redoubling their efforts on launching coupon and shopping Web sites and mobile applications.

Get a Free 3-Month Trial to the Borrell Reports Subscription

User Reviews:

jbax@recyclebank.com  (Thursday, 10 December 2009)
Rating:

Weak and misleading teaser. Doesn't make you want to buy