Forget the hype. This conference is all about revenue. Borrell's 2010 Local Online Advertising: The 'Business of Making Money' Conference will be unlike any other Internet conference you've attended. It's about making money. Period. At this conference you will explore interactive advertising business models and strategies, and gain tactical intelligence to "hit the ground running" when you return home.
You will hear from top executives about content, sales and overall business strategies that generate significant digital revenue for their yellow pages, newspaper, TV, radio or local pure-play Internet operations. A full afternoon will be spent examining local media partnerships with the "big three" pure-play companies - Google, Yahoo and Microsoft - and detailing how they work, and how much ad revenue they bring in for their partners.
In addition, simultaneous tracks will allow you to drill down to tactical ways of generating new interactive ad sales. If you sign up before December 31, you will receive a free Interactive Media & Advertising Profile (iMAP) data report for your local market. Plus, simultaneous sessions on Day 1 will offer training on how to use the report to strategize and to help close ad sales. On Day 2, simultaneous sessions will feature roundtables led by top sales performers in selling online video advertising, e-mail advertising, local directories and paid search advertising.
If you've ever wanted to stand up at a conference and ask a presenter, "Excuse me, but how much revenue did you generate with that program?" this conference is for you.
We've even applied our "Business of Making Money" conference strategy to vendors and sponsors. Vendors are being included on an "invitation only" basis, and we're inviting only those who help local media companies achieve high growth in revenues.