Announcing Digital Marketing Regions (DMRs)

How Much is Spent in YOUR Market?

DMRs encompass 513 markets across the U.S. where local businesses tend to concentrate their online ad spending. If you’re a registered user with Borrell Associates, click on the first option below to see the DMRs and to compare them with other market definitions like Core Business Statistical Areas (CBSAs), Television Market Areas (TMAs), or State-level or even County-level reports. It’s free. If you don’t wish to register, click on the second option and get the top-line DMR-level data only. (You really should register. It’s free, and offers a much deeper level of data for every U.S. market.) CLICK HERE to read an explanation of how we defined DMRs. [Read the press release]

View the interactive map!

Click to login and view the full map with DMR, CBSA, county, and TMA data.

View interactive map with DMR option only

Click here to go to the map showing how the DMRs are broken out across the U.S., and access top-line data on online ad spending. No login or registration is required.

Please contact us with any feedback.

Note: for full interactive compatibility it is recommended to use Internet Explorer 9+, Chrome, Firefox, or Safari web browsers. Other browsers may experience limited interactive features.