Annual Analysis: Benchmarking Local Online Media Who's enjoying the biggest share of the $24 billion spent online by local businesses this year? This 50-page annual report includes 37 charts and graphs chronicling what's happening in local media's quest to conquer the digital frontier. It includes details not only revenues but also profitability for more than 6,000 Internet pureplay companies and traditional media digital ventures.
Wondering why so many companies are rushing to sell marketing services to SMBs? It’s because local advertisers have fallen deeply in love with promotions and “owned media.” Our latest report, “2013 Local Promotions Forecast,” details how advertisers are carving dollars from other budgets to invest in quick-reward marketing programs like discounts, coupons, contests, and loyalty programs. This year, local businesses are likely to spend a whopping 81% more on local promotions than they will on classic advertising – something that’s never happened before.
The biggest disruptors in local media came together at Borrell’s Local Online Advertising Conference in early March to discuss how to thrive in the local media marketplace. We're making a selection of their presentations available for viewing and download. Several packages are available, including a powerful 50-minute video by Seth Godin plus 5 other videos and speaker presentations.
WILLIAMSBURG, VA (Feb. 12, 2013) – Borrell Associates today announced that Kirk Davis, president and COO of GateHouse Media, will be the recipient of its 2013 Award of Merit for outstanding leadership and innovation in local media. The award will be presented on March 5 at Borrell’s 2013 Local Online Advertising Conference at the Grand Hyatt in New York City.
Researching real time bidding is a heady experience. The vision of ad placement running like a stock market – values flashing across the room, changing by the second as harried brokers shout and signal – what an image! Of course, that’s not how things will really look. Instead, the millions (and later billions) of daily transactions will happ...