Borrell Associates, Inc: Local Interactive & Online Advertising Research and Consulting

Our Mission

We help our clients understand what's happening to local media, how it affects their specific market, and how they can act on it now. And we have the facts to back up our recommendations.

New Report - 2010 Political Advertising Outlook: The Endless Campaign (Feb '10)

It’s an “even” year, which means another uptick in political advertising. That’s good news for broadcasters – where most of political advertising winds up – and good news for just about everybody else, too, because of a recent Supreme Court ruling that should open the door to about $400 million more political ad spending this year. A decade-long uptick in political spending has forced a crooked smile on our forecast. It starts at $4.2 billion this year and zig-zags up to $41 billion in the 2012 presidential election year. Online is still barely 1% of all political advertising, just $44 million this year. Our 24-page report includes 12 charts and an appendix estimating political ad spending in each of the 210 DMAs.

Blog: Our Innovator of the Year

Posted By: Gordon Borrell on 2010-02-05 05:45:00

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We'll announce our Innovator of the Year award in New York on Tuesday, and I'm sure the person who walks through the luncheon crowd to the podium will be a surprise. One might think it would go to a Web site manager who's done something different, or a developer who's created an app that emits the aroma of coffee from a Droid when you're... Read More...

New Report - Coupons and Sales Circulars Move Online (Dec '09)

Coupon use is up an amazing 36% over last year, but retailers are beginning to increase their use of the Internet as a distribution channel, particularly for higher-priced items. While the Internet still accounts for less than 5% of all coupon redemptions, Internet coupons represent 20% of the value of those redemptions. Our latest research quantifies why so many media companies are redoubling their efforts on launching coupon and shopping Web sites and mobile applications.

New Report - Real Estate Outlook 2010 (Jan '10)

Has the mighty real estate advertising category peaked out for online media? Our "2010 Real Estate Outlook" describes major trends in spending by agents, brokers, apartment owners and mortgage lenders and issues our forecast for this year. This ad category declined 20% last year, from $24.4 billion to $19.6 billion. We're forecasting a mild bounce back in 2010 at 3% growth. Our annual assessment of this important category describes the situation and offers 20 charts and graphs detailing how real estate ad dollars are shifting. It also includes appendices offering detailed data on U.S. ad spending in this category, as well as a market-by-market estimates of national and local spending for 210 cities. Don't forget to sign up for the Webinar to discuss this report on Thursday, 2/4, 2pm to 3pm ET for just $75 (free for subscribers).

Free Memo & Data - Local Mobile Advertising Comes Of Age

‘Tis the season for giving, and in that spirit Borrell Associates is pleased to make our 2010 mobile ad-spending estimates for more than 200 local markets our holiday gift to you – along with a little analysis as to what to expect next year. It’s free

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