Borrell Associates, Inc

How Do We Predict the Future?

We do it with the help of individuals who are involved in the buying and selling of local advertising.

Using the highly respected Delphi method, you as a participant help answer approximately 10 questions pertaining to an advertising topic in two or more rounds. After each round, an anonymous summary of the participants’ forecasts from the previous rounds are provided for judgment. Participants are encouraged to revise their earlier answers in light of the replies of other members of the group. During this process the range of the answers will decrease and the group will converge towards the "correct" answer.

Here's an example of a statement and its responses. Directly below the table we have included our summary of the responses.

Delphi Example

What Do You Get For Your Help?

As a panelist, you will have access to results of the opinions that we collect to use in your strategic planning and share with your colleagues.

We share only cumulative answers with panel members. We do not disclose any individual results or your identity.

As a panelist, you are encouraged to recommend topics and statements/questions for future panels. So, if you have something you are wondering about, let us know and we’ll try to include it in a future study. Panels are typically conducted on a quarterly basis.

To join our panel of experts, fill out the form below and we’ll contact you regarding the status of our next panel.

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