Session 1

NENPA Webinar: Online Promotions & Contests: Untapped Sales Revenue
Thursday, October 29, 2009
9:00 AM - 10:00 AM EDT

Online promotions (non-ad) were a $10 billion category in 2008. We expect it will nearly triple over the next five years to more than $30 billion, surpassing even online advertising categories. The big windfall is just beginning online, where the utility nature of the Internet is prompting local businesses to shift more dollars from traditional media to interactive, direct-to-consumer marketing campaigns. Some local media companies have already identified this trend and are capitalizing on it.

You'll leave this Webinar armed with:

• The latest ad and promotional spending forecasts
• Methods of monetizing online promotions
• Information on how to capture marketing revenue

Session 2

NENPA Webinar: Organizational Structure & Compensation: Maximize The Potential
Thursday, November 5, 2009
9:00 AM - 10:00 AM EST

Nearly 90% of local media companies have account executives that are responsible for selling both traditional and online advertising. Their revenue from online ads is lower than traditional ads and this poses inherent conflicts for sales reps in meeting the goals of the organization. Interactive media sales are best driven by targeting new businesses that could not afford traditional advertising, but are reps that sell both incented to target new businesses in this way?

You’ll leave this Webinar armed with:

• Information on the compensation patterns among media companies
• Suggestions on aligning incentives with corporate goals
• Key initiatives that improve the productivity of account executives

Session 3

NENPA Webinar: Business Directories & Paid Search: New Net Dollars
Thursday, November 12, 2009
9:00 AM - 10:00 AM EST

If you haven’t implemented business directories online, you are losing out on big ad spending growth. Directories are the perfect match for the consumer and the utilitarian nature of the Web. More people now search for local business information than they do local news. Learn how to capture the fast growing small- and medium-size business ad spending in your community.

You’ll learn:

• How the directory ad spend is growing
• How to integrate and monetize directories
• The top spending business categories

Session 4

NENPA Webinar: Selling Interactive Media: Increase Sales Now!
Thursday, November 19, 2009
9:00 AM - 10:00 AM EDT

Many advertisers continue to be hesitant to advertise with Interactive Media.  This Webinar will explore some common objections from local advertisers facing account executives and offer reasons as to why Interactive Media is an effective tool for those advertisers.

Topics include:

• How an advertiser's view of its own Web site affects attitudes regarding Interactive Media
• How advertisers expect to shift their spending next year
• How the measurement of Interactive Media affects advertisers' attitudes
• How the level of tech savvy affects an advertiser's receptiveness to Interactive media

User Reviews:

There are yet no reviews for this product.
Please log in to write a review.