Yellow Pages Companies
Thursday 3rd of March 2011, 04:30:00 PM
Depending on how you look at things, the yellow pages companies could be making the digital transition faster than any other legacy media company. Some are forecasting that half of their company revenues will come from digital sales – up from the current 20% -- in just a few years. This panel examines how three directory companies have retrained print staffs and hired digital specialists – and expanded their product offerings – to seize the opportunity.