President, Borrell Associates, Inc
Colby has been helping traditional media companies adopt new media technologies since the early 1980s. He was Vice President of Sales for an ASCII videotex system vendor in 1983, introducing the technology to banks. He then spent nine years with Brite Voice Systems, selling audiotex systems and voice information services to television stations, directory companies and newspapers. Colby founded two companies that provided interactive audiotex services through local media partners, and then became Director of Business Development for Pantheon Inc., which developed online content automation systems for media companies. He helped negotiate Pantheon’s acquisition by Zip2, which used an ASP model to provide Internet yellow pages and local information portal services to media company Web sites. As Director of Channel and Strategic Marketing there, Colby was involved in a variety of sales, marketing, product development and account management projects. Colby received a Bachelors degree in Communications from Stanford University, and a Masters in Business Administration from UCLA. He is based on Vashon Island, near Seattle.
Colby Atwood is presenting:
Conference Summary: The Next Steps
Friday 4th of March 2011, 04:15:00 PM