Vice President North America Channel Sales and Small Business , Yahoo! Inc.
Lem Lloyd is Vice President of Channel Sales and Small Business for North America, responsible for managing Yahoo!’s sales relationships with some of the nation’s largest publishing partners, including Yahoo!’s network of advertising resellers. Lem also manages Yahoo!’s Small Business division that enables more than 1 million businesses to succeed online through e-commerce solutions, website design, and domain registration.
As local businesses shift their advertising spend to online, capturing more of the local ad market is a major focus for Yahoo!. Lloyd manages the company’s reseller marketplace that includes both online-only and traditional media partners, such as directory and broadcast companies. He also manages the Yahoo! Newspaper Consortium, the company’s pioneering partnership with more than 800 local U.S. newspapers. The multi-faceted partnership includes a range of components, from ad-serving solutions and content distribution services, to the cross sales of both publisher and Yahoo! behavioral targeted ad inventory.
Prior to joining Yahoo!, Lloyd was Vice President of Sales and Business Development at Oodle, a local listings company that powers the local classifieds marketplaces for such companies as AOL and Yell.
Lloyd spent 12 years at Knight Ridder, becoming its Vice President and Corporate Director of Classifieds responsible for the company’s print and online classified businesses across its 30 newspapers, and for its sales relationships with CareerBuilder and Classified Ventures. Prior to this, Lloyd ran The Real Cities Network, a national advertising network.
A graduate of Columbia University’s Graduate School of Journalism, Lem started out as a reporter covering Capitol Hill, later writing for The Philadelphia Inquirer.
Lem Lloyd is presenting:
Friday 4th of March 2011, 02:45:00 PM