President, Sales, CBS Radio
Michael Weiss was named CBS RADIO's President of Sales in October 2007. In this lead sales position for the Company, Weiss oversees the sales management teams and Digital Sales strategy for CBS RADIO's 130 stations, helping to drive revenue performance and accountability with advertisers. Furthermore, Weiss runs CBS RADIO's Altitude Group, a team tasked with integrating today's new media technology trends to create an innovative and amplified way to channel and connect radio on a variety of levels. In addition, he directs CBS RADIO's national sales representation at Katz Radio Group.
Since his arrival, Weiss has installed Directors of Sales in each market CBS RADIO operates to maximize resources across each cluster and engage with advertisers in new ways. Additionally, he created Senior Vice President positions in research and sales.
Weiss joined CBS RADIO from Interep where he has worked since 1984. He most recently was President of Sales for the CBS RADIO division of Interep, the largest independent national radio sales representative firm in the United States. Interep's CBS RADIO Sales unit represents more than 100 stations in nearly 30 major markets, with sales offices in 11 cities.
From 1992-94, Weiss was Regional Executive of Interep's Midwest office, overseeing Chicago, Minneapolis and St. Louis. Weiss joined Interep in 1984 as an Account Executive and a year later was hired as the first employee of Interep's Durpetti & Associates. In 1986, he was named Manager of Durpetti's New York office.
Michael Weiss is presenting:
Thursday 3rd of March 2011, 03:45:00 PM