William Ammerman is the Vice President of Programmatic and Data-Driven Revenue for Tribune Media with responsibilities over digital properties for 42 TV stations reaching more than 60 million unduplicated uniques per month. He manages Tribune's programmatic ad stack, first-party and third-party data strategy, vendor relationships, and yield optimization. Prior to joining Tribune he was Director of Sales and Marketing for Capitol Broadcasting's WRAL.com, an before that, Director of Integrated Marketing for Hearst Television. He graduated from the University of Michigan and is currently completing his master's at the University of North Carolina's journalism school, where his final thesis project focuses on programmatic advertising from the perspective of publishers.
With more than 17 years of experience and advertising and corporate marketing, Lauri Baker has worked with brands such as IBM, Johnson & Johnson, Bank of America, Citibank, Kraft, and Coca-Cola on award-winning content strategies that go beyond traditional digital campaigns. At Huffington Post, she focuses on leveraging the company’s editorial success to transform how real-time content can be used across paid, owned and earned channels for major global brands. She’s won numerous awards, including Digiday's 2014 Best Content Marketing Program for “Food for Thought” in partnership with Chipotle, iMedia's Campaign of the Year for "What is Working for Small Business," and Digiday’s 2013 award for Best Brand Content Integration by a Publisher for Cisco Impact X.
Tobias Bennett is the Digital Display Revenue Manager for The McClatchy Co., one of the largest newspaper companies in the U.S. and a leader in the industry's transition into the digital world. His main focus is on digital banner advertising revenue maximization across a network of 30+ local newspaper websites, in both direct, and programmatic sales. Tobias is also responsible for the monetization of 500 million ad impressions each month. He has been with McClatchy since 2007, when he joined as Ad Operations Coordinator at McClatchy Interactive in Raleigh, N.C.
Gordon Borrell is a sought-after speaker for conferences and company meetings and one of the media industry's leading analysts. He is ranked in the top 2% among Gerson Lehrman Group's 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for The Virginian-Pilot in Norfolk, Virginia. In 1989 he began pioneering interactive ventures and helped establish the first TV, newspaper, cable and network TV websites. Mr. Borrell conceptualized and helped create InfiNet, an Internet access and hosting company later split up and sold to Earthlink and to Gannett Co. He is a member of the executive board of the Local Media Association and is past president of the Newspaper Association of America's New Media Federation. He is married, has five children, and lives in Portsmouth, Virginia, where he has been active on boards and organizations supporting public education and community sports.
Jim Brown has more than 15 years of innovative and results-driven leadership in fast-paced sales and marketing roles. Prior to joining Borrell Associates he worked for The Virginian-Pilot Media Companies as Director of Business Development. He has worked in various sales and development capacities over the years, developing an expertise in sales development and sales management. At The Pilot, he served as one of the company's first managers of interactive products and helped the company build a series of highly successful online news and advertising ventures in the Norfolk, Va., marketplace. He has a degree in business administration from Longwood University. Jim is married, has two children, and lives in Virginia Beach, Va.
Jared Dean is the Chief Technology Officer of StepLeader. He has developed leading edge analytics for banking, entertainment, and mobile data. He oversees the product development, evaluates new technology, and shapes corporate strategy. He is a frequent speaker and presenter. Jared has a number of patent filings in the area of data mining. Prior to joining StepLeader, Jared was a Senior Director of Research and Development at SAS and a Mathematical Statistician for the US Census Bureau. He holds an MS degree in computational statistics from George Mason University and is an advisory board member to the statistics department. Jared is the author of Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners (John Wiley & Sons, Inc., May 2014). Recently, he was named to a list of leading analytics bloggers. When not working, he spends time with his wife and four children.
Mike DeLuca is senior vice president, digital of Hearst Newspapers and chief executive officer of LocalEdge.
DeLuca previously served as chief revenue officer at Savored, which was acquired by Groupon in 2012. At Groupon, DeLuca held the role of VP of sales, and prior to that, he served as senior vice president, sales and operations for AOL Local.
DeLuca is also on the advisory board of Yodle, where he was senior vice president of sales and marketing from 2008 to 2010. He was vice president of sales and account management at Yahoo! from 2003 to 2008, and prior to that, he held various sales and management roles in the storage technology sector.
DeLuca has a bachelor’s degree from Boston College.
Joe DeMike leads Google's Customer Experience Lab, where his team of Marketing Consultants test new methods for helping companies reach their online marketing goals. He previously led the launch team for AdWords Express, and the marketing team for Google's 'Get Your Business Online' campaign. Prior to Google, he founded TripleCurve, Inc., a successful content marketing company that supports large online retailers worldwide. Joe previously worked as a strategic planner in the biotechnology industry at Genentech. He is a former U.S. Army officer and combat Veteran, leading Soldiers in Baghdad, for which he was awarded the Bronze Star. Joe holds a BS in Engineering from West Point and an MBA in Marketing from the Wharton School of Business.
Mari DiChiara is director of digital sales and marketing for Philadelphia Magazine’s Phillymag.com and its 10 branded digital properties. Under her direction, Phillymag.com successfully shifted from a primarily display-based sales strategy to offering creative custom content solutions to advertising partners, resulting in 75% growth in digital revenue in 2014. In 2013, Mari was named the Most Admired Digital Professional by the City and Regional Magazine Association. Previously, Mari was involved in integrated marketing at Hearst magazines, where she worked on brands including Woman’s Day, House Beautiful, Elle Décor and Veranda. In this role, she was a champion for empowering traditional print sales teams to focus on digital selling. Mari has a master’s in Digital Media from New York University. During her studies, she received scholarships from both Hearst Corporation and Time, Inc.
James P. Dolan is managing partner of Cherry Tree Companies, LLC, and managing member of Dolan Ventures, LLC, an investment company focusing on media and business services. Cherry Tree is a middle-market investment bank, a private wealth manager and operator of Adam Smith Growth Fund. Previously Dolan spent 22 years building The Dolan Company, a media and business services company that completed 76 acquisitions and an IPO. Dolan also was EVP of The Jordan Edmiston Group and partner in Kummerfeld Associates, both media-focused investment banks. He also was a management participant in the leveraged buyout of the Chicago Sun-Times and spent 15 years with News Corp., the last three as an executive in its corporate development team in New York. Earlier in his career he was an award-winning reporter and editor with daily metropolitan newspapers in Texas and Oklahoma. In 2001 Dolan was named Ernst & Young Entrepreneur of the Year for the Minnesota/Dakotas region and he was inducted into the E&Y National Entrepreneurs Hall of Fame in 2002. In 2010 he was named to the Minnesota Business Hall of Fame. He is a director of the World Press Institute, based in St. Paul, and of several private media companies.
Michael Donahue is executive vice president at the 4A's, the American Association of Advertising Agencies. Mike guides the strategic partnerships, overseeing its annual industry Transformation conference, media services and other industry outreach initiatives, including the 4A's Rising Stars program and the Agency 2020 research project. He serves as staff officer for the Media Leadership Council and has been closely involved in the development of Ad-ID™, the identification code for all media forms. Mike also represents the 4A's on cross-industry initiatives on measurement and brand value. Before he joined the 4A's, Mike's career included account management roles at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was a member of the Executive Committee of the Board of Directors of both agencies. Mike has a Liberal Arts degree from Villanova University and an MBA from the Wharton School, University of Pennsylvania.
Lorren Elkins currently oversees digital media strategy and initiatives for Granite Broadcasting Corporation.
Prior to Granite, Mr. Elkins worked at several digital advertising and content firms. He has spent time with two rich media advertising companies (Unicast and Linkstorm), headed Marketing and Sales for CyBuy, an e-commerce joint venture between NatWest Bank and CMGI, and served as CEO of PowerOne Media and AmericanTowns.com.
Earlier in his Career, Lorren held a number of senior positions at The New York Times across advertising, circulation, marketing, and strategic planning.
He is a Harvard graduate with a degree in Economics. While at Harvard, he was also Publisher of the school’s daily newspaper.
Corey Elliott joined Borrell Associates in 2014 as director of research. Prior to Borrell, he was director of market intelligence at Gannett Co. Inc., where he managed the dissemination of market data and strategy to more than 80 local media properties. At The Dallas Morning News, Corey led a B2B research team that helped create campaigns based on household-level consumer habits and clients' own databases. His application of research as well as generation-based training programs have garnered awards from secondary research companies and were considered a Best Practice by Gannett Community Publishing.
Corey has a bachelor's degree from Ohio University. He lives with his wife and two dysfunctional cats in Williamsburg, Virginia.
Robert Formentin is vice president of Enterprise Sales at Collective. He is responsible for educating and empowering local media sales companies on incorporating digital sales capabilities into their businesses. His digital career spans two decades selling all media formats across multiple industries at the national and local market levels for notable companies, such as Advertising.com, the Financial Times, Screenvision, and Digilant. Originally from Australia, he spent his teenage years in Italy and currently resides in Connecticut.
Gian Fulgoni is Executive Chairman and Co-founder of comScore Inc (NASDAQ: SCOR). Founded in 1999, comScore provides data and software services to 2,000 clients worldwide, encompassing syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile. The company also offers an extensive portfolio of services for multi-media copy testing and tracking, digital media planning and analysis, campaign delivery validation, and advertising effectiveness measurement.
From 1981 to 1998, Mr. Fulgoni was President/CEO of Information Resources, Inc., global supplier of retail scanner data to the CPG industry, where he grew the company from a start-up to one with revenues of more than $500 million per year. In 1996, Advertising Age magazine named IRI the largest U.S. market research company.
In 1991 and 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame and named an Ernst & Young® Entrepreneur of the Year.
Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree in Physics and a M.A. in Marketing. In 2012, he was awarded an Honorary Fellowship by the University of Glamorgan in Wales in recognition of his entrepreneurial skills and achievements in market research.
Clark Gilbert is the president and CEO of the Deseret News Publishing Company and Deseret Digital Media. Prior to DDM, Gilbert was an associate academic vice president at Brigham Young University–Idaho, where he oversaw the university’s online learning and distance education initiatives. He was also a professor of entrepreneurial management at the Harvard Business School and has a background in media innovation. Gilbert graduated from Brigham Young University. He earned a master’s degree from Stanford University and a doctorate degree from the Harvard Business School.
Todd Handy, VP Advertising Strategy & Products, is responsible for Deseret Digital Media’s Advertising Strategy/Products/Systems/Analytics, Indirect/Programmatic Sales and Pricing. He launched DDM\'s Inside Sales team in January, 2010, and has been integral in growing it from $0 to low seven-figures revenue in five years. He has also been the lead on DDM\'s native advertising, video and mobile efforts, driving significant value in advertising products and top line revenue. Todd is an avid cyclist; he spends most of the spring and summer racing and training for the LOTOJA (a 206-mile race from Logan, Utah, to Jackson, Wyo.), which he\'s completed ten times, so far. He also once won $10,000 on \"The Price Is Right.\" (Thanks, Bob!)
Christian A. Hendricks has been Vice President, Interactive Media and a corporate officer for The McClatchy Company since 1999. He joined the company in 1992 and held marketing and technology-related executive positions until 1996 when he was promoted to President and Publisher of Nando.net (now McClatchy Interactive), a pioneering digital publishing and software company. He remained there until taking his current position in 1999. He is also chairman of the Local Media Consortium's executive committee, whose leadership team is dedicated to leveraging the collective digital strength and assets of its members' 1000+ newspaper and broadcast outlets to the benefit of members. Hendricks speaks regularly at digital conferences, works closely with numerous start-up companies and also serves on a variety of for-profit and non-profit boards including Homefinder, Engage3, The Newspaper Association of America, The Local Media Association and The Maynard Institute.
Lori Hiltz has been an integrated-media pioneer for more than 25 years. As CEO of Havas Media NA, she’s led the company to unprecedented growth, overseeing a team of more than 1,000 employees across eight offices. Notable accounts include McDonald’s, Tyson, Fidelity, and LVMH (Louis Vuitton). Prior to her current role, Lori led the MPG Chicago office, bringing her wealth of experience to drive strategic thinking, innovation, and media optimization for the Sears Holdings Corporation. Lori was awarded the Bill Harmon Award from the Chicago Advertising Federation 2011 and an Effie Award in 2005. Lori also held senior leadership positions at Omnicom’s PHD, where she managed all media duties and client service elements for the Chrysler, Dodge, Jeep and RAM brands. Lori holds a degree in Advertising from Michigan State University.
Neil Johnston is Executive Vice President of Strategy and Digital Innovation for Cox Media Group. He oversees strategic development for CMG\'s digital ventures, as well as the company’s growing portfolio of digital investments. This group, which includes IT and Engineering, supports CMG\'s growth through its digital consultative services and oversight of major enterprise digital initiatives. He began his career with Cox Enterprises in 1996 as manager of financial reporting. He has held various executive positions, including Executive Vice President and CFO of Cox Media Group. Prior to Cox, Neil worked for Coca-Cola Enterprises, Inc. and Deloitte and Touche, LLP. He holds an MBA from the Wharton School of Business and degrees in finance, accounting and information systems from Georgia State University and the University of Cape Town, South Africa. He is a certified public accountant and a chartered accountant.
Shannon is the Founder and Client Success Officer of Dream Local Digital, a digital marketing agency that has worked with thousands of small businesses across North America. She has over 15 years experience in the development of successful internet products, sales and marketing strategies and has worked on the team developing successful Internet Brands such as cars.com and careerbuilder.com, and over 60 online media properties for newspapers all over the U.S and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine. Shannon is considered an expert in the field of online marketing and social media and speaks regularly at conferences on the subject. She was recently named a Digital Innovator of the Year by Local Media Association.
Ezra Kucharz has more than 20-years experience creating, evolving, and managing a number of leading Internet properties. He has served as President of CBS Local Digital Media since January 2010, and oversees the online and mobile strategy for CBS Television Stations and CBS RADIO utilizing the assets of more than two dozen television and 126 radio stations.
During his tenure, Kucharz has developed a vast platform of news, sports and entertainment web destinations, bringing together the most trusted brands in media and offering visitors a truly “local” experience. The division’s digital offerings include live and on-demand audio and video streams, original programming, editorial features, as well as coverage of live concert events. Kucharz also has spearheaded the creation of several award-winning mobile applications including Radio.com, YourDay and Audio Roadshow.
Lane is the dynamic leader of Local Media Association, a thriving and innovative organization that is intensely focused on helping local media companies discover new and sustainable business models. She has served as president for more than 14 years and was a publisher for newspapers in Pennsylvania, Connecticut and Missouri prior to that. Each year she leads an Innovation Mission with senior level industry executives to visit the world\'s most disruptive and innovative media and technology companies. She is the author of more than a dozen industry reports, a blogger dedicated to disruptive media and a frequent speaker at media events in North America and Europe.
Lane has a bachelor's degree from Villanova University and serves as a director on the Villanova Alumni Association board.
Howard Lerman founded Yext in 2006 with a single goal: to build an impactful, great company with super talented people. Along the way, Yext has re-invented three industries: pay-per-call advertising, business listings synchronization, and today, the Integrated GeoMarketing Cloud. With over 300 amazingly talented employees serving over 350,000 customers, Yext is on its way to realizing Howard’s original vision. Yext is Howard’s fourth software company. Howard is also Co-Founder and Chairman of Confide, a leading off-the-record messaging service.
Dave is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990\'s.
Dave received a B.A. in Political Science from Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the board of the International Radio and Television Society (IRTS), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB) and the American Press Institute (API). He and his wife, writer Lorea Canales, live in Manhattan with their two daughters.
Mike Orren is the president of Speakeasy – a content marketing, social media and digital strategy agency that is a joint venture between Slingshot and The Dallas Morning News. He was the founder of Pegasus News and has served in senior leadership roles at American Lawyer Media and D Magazine. As a consultant, he has helped Examiner, CBS Local and numerous newspaper and TV companies.
Grey Persons has over 23 years of experience in the fiercely competitive field of advertising, media and communications.
Prior to joining Borrell Associates Grey worked for The Virginian-Pilot Media Companies as director of sales for the Military Newspapers of Virginia where he was responsible for leading sales teams and product development for 5 newspapers throughout the state. He has worked in various sales and development capacities over the years and enjoyed successes as a performer and producer, talent leader and coach, and liaison with B2B and C-level leadership - small to Fortune companies.
Grey is highly connected to his community and serves in board leadership roles on a variety of business, industry and community organizations including president of the Hope House Foundation Board, a regional provider of support and services for adults with developmental and intellectual disabilities which is nationally recognized for its innovative model of community inclusion. He has a degree in business administration from Old Dominion University, is married, has one child and lives in Norfolk, Virginia.
Gene Pizzolato is president and general manager of Gamut. In this role, he is responsible for overseeing the launch of the company, in addition to improving the value proposition for publishers and advertising partners. He assumed this position from his previous role as president and general manager of Cox Digital Solutions and Cox Cross Media.
Prior to joining Cox, he was chief revenue officer for the London Olympics for Gannett Broadcasting. There, he spearheaded the record setting sales and marketing strategy and execution for the London Olympics and built the Sochi 2014 strategic roadmap, which was executed across all Gannett NBC stations. He also held various titles the Golf Channel, where he worked for 12 years, including Chief Operating Officer, Chief Revenue Officer, and Chief Marketing Officer. A member of the initial launch team, he executed the business model for sales and marketing and drove valuation to $2.4 billion.
Pizzolato holds a Bachelor of Arts in communications from the State University of New York at Oswego.
Sharon Rowlands was named CEO of ReachLocal in April 2014. She has more than 20 years of experience leading multi-billion dollar companies serving small- and medium-sized businesses, financial markets, and enterprise customers. From 2011 to 2013, she was CEO of Altegrity, which she transformed from a holding company into three independent business units, each with its own growth strategy. From 2008 to 2011, Ms. Rowlands was CEO of Penton Media, and prior to that she was with Thomson Financial. During her over ten-year tenure at Thomson, she held a variety of executive-level positions, including President and CEO from 2005 to 2008, and established the company as one of the most innovative partners to the global financial community. Ms. Rowlands received her Postgraduate Certificate in Education from the University of London and her Bachelor of Arts in History from the University of Newcastle, Newcastle-Upon-Tyne.
An award-winning media manager, Edwin Ruis oversees digital revenue generation for Swift Communications' 30 publications and websites with 14 sales teams in seven states. As the Integrated Revenue Director for Swift, his efforts are focused on developing strategies and integrated marketing solutions for resort and community markets. His efforts have led to a doubling of the CPM and revenue from programmatic buys in the Swift network. Edwin’s leadership and innovation have been recognized by with numerous awards, including a fellowship at Harvard\'s Maynar Media Academy and the Power of Mind award from the Newspaper Association of America. He is also known for his garage guitar-playing skills and mindfulness exercises through an iPhone camera.
With over 15 years of successful traditional and online advertising experience, Duncan Scarry offers automotive dealers and manufacturers insight into the most effective and progressive automotive marketing methods. Duncan founded both Moore & Scarry Advertising and Haystak Digital Marketing. He currently serves as founder and general manager of Haystak Digital Marketing. In 2013, Haystak Digital Marketing was acquired by Cox Automotive.
Ben joins WAN-IFRA's team to strengthen its mission of being the knowledge hub for the news media industry. As a leading expert on digital media, he is focused on providing independent advice on digital strategy and organisational change. Previously, he was Shaw Media's Chief Digital Officer, and focused in driving digital revenue and audience for their digital products in the United States. Shaw was also the company's CTO and previously IT Director.
Jon Sumber is Vice President of Digital Sales for Hearst Television, overseeing the web and mobile revenue generated through HTV\'s 29 stations in 25 U.S. markets. Before joining Hearst, Jon worked as a Manager of Digital Accounts and Business Development for Media Networks Inc. (MNI), a Time Inc. division, where he was responsible for sales training, sell-through, product/partnership development, and operational management of MNI\'s rapidly growing Digital Media Group, specializing in locally targeted media for national and regional brands. Prior to that, he was Digital Product Supervisor for Gannett in White Plains, NY, responsible for developing, selling, and executing multi-faceted digital media plans. Jon began his career in local media in Albany, NY, selling advertising for the local WB affiliate. He holds a BA from the State University of New York at Albany.
Rob Weisbord was recently named to head up a newly-created Digital Interactive Business Unit for Sinclair Broadcast Group. Mr. Weisbord is responsible for all web/mobile app/ social media creation, interaction of the unit with news and television station platforms, revenue generation, and exploring strategic partnerships and potential related acquisition.
Mr. Weisbord joined Sinclair Broadcast Group in 1997 and has held various positions during his tenure. Most recently Mr. Weisbord held the position of Vice President of Digital Interactive Solutions, which serves as an in house agency for clients in Sinclair's TV markets.
Brian Wieser, CFA, is known as Madison Avenue’s de facto Chief Economist. He is senior analyst at Pivotal Research Group, where he covers advertising-supported media. Brian has been engaged with the intersection of emerging and traditional media since the early ‘90s, when he established a pre-web Internet site for a college radio station. As director of forecasting at Interpublic’s Magna Global, he established media buying negotiation strategies, held responsibilities for corporate strategy activities within IPG, and produced datasets and advertising forecasts in more than 60 countries. He has also worked on Wall Street in communications and media investment banking at Lehman Brothers and on an Institutional Investor-ranked equity research team at Deutsche Bank covering the cable and satellite industries. Brian’s other front-line industry experiences include a stint as CMO at a venture-funded video technology company, Simulmedia. Brian is a graduate (with distinction) from the University of Western Ontario’s MBA program and completed his undergraduate studies at the University of British Columbia. Brian is also a Chartered Financial Analyst (CFA) charterholder.