Lauren Lamb

Lauren Lamb is the Assistant Director of Digital Audience Development at The Dallas Morning News. Overseeing social media, registration, email, video, and mobile strategy, products, and initiatives across four newspapers, she is responsible for the sustained growth of digital audience in coordination with all business units to maximize growth and profitability. Prior to joining The Dallas Morning News, Lauren consulted for 7-Eleven’s fresh food campaign, HEB Grocery’s marketing initiatives and strategy, and TexasDigital’s brand marketing. Lauren graduated from Texas A&M University with a Master of Science in Marketing and a BBA in Marketing.