President & CEO, AT&T Interactive
Mr. Krantz leads the AT&T business unit responsible for developing, managing, and delivering digital advertising products across AT&T’s media platforms as well as its premier local search and advertising network of leading content publishers.
Focused on meeting the local search needs of both consumers and advertisers, AT&T Interactive products and services enable consumers to discover, connect and transact with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. AT&T Interactive flagship consumer brands include YP.COM, the new YELLOWPAGES.COM, which generates over 26M monthly unique visitors and YPmobile, AT&T Interactive’s mobile local search app.
AT&T Interactive local ad products such as premium listings, performance-based advertising - Pay Per Call®, and search engine marketing (SEM) give advertisers an unmatched opportunity to reach consumers who are looking for a local business. Offering extended reach, AT&T Interactive distributes over 21M business listings across its continually expanding local ad network.
As President and CEO, Mr. Krantz has set and guided the company’s overall strategy and direction which led to nearly one billion dollars of Internet revenue in 2009. Fueling this year-over-year double digit revenue growth are advertisers nationwide – who have taken advantage of efficient ways to digitally promote their business through differentiated advertising products. Mr. Krantz’ leadership in leading a technology-driven company has resulted in the recent introduction of YP.COM, the public launch of buzz.com beta, AT&T Interactive’s new social-based local search website, and the growing consumer adoption of YPmobile for both its app and mobile web version. His efforts to take AT&T Interactive’s online success to the mobile platform, has led to 334% year-over-year increase in mobile local searches.
Before AT&T Interactive, Mr. Krantz led AT&T’s Business Development efforts focused on consumer markets. Prior to that, he was Vice President for AT&T’s consumer division which served approximately 35 million customers. Before joining AT&T, Mr. Krantz held several other senior leadership positions at GoDigital Networks, a telecommunications equipment company, AOL and Netscape. Mr. Krantz started his career at Proctor & Gamble.
Mr. Krantz graduated with a BS degree in Finance and Management from the University of Virginia’s McIntire School of Commerce and earned an MBA from Harvard University.
David Krantz is presenting:
Yellow Pages Evolves to Local Search
Wednesday 29th of September 2010, 11:15:00 AM