Borrell Associates, Inc

Consulting

Our top-level analysts can work directly with executives, managers or front-line employees to help your company’s online operations develop, grow and thrive. Our consultation helps uncover the advertising potential in your local marketplace by drawing on research we conduct throughout the year on thousands of local media operations. We work with Internet businesses, online media companies, yellow pages, newspapers, TV and radio stations, and vendors who provide enabling technology to these outlets. We provide executive-level strategies that focus on helping your company grow local advertising revenues exponentially rather than incrementally.

Publishing & Analysis

Subscribers get unique access to our quarterly adverting research and to our written analysis -- 10 to 12 research reports per year that provide an in-depth look and analyze major trends in local online advertising. Reports include annual revenue benchmarking for thousands of local media sites; reports on the automotive, real estate and recruitment verticals; and an annual outlooks that provide next-year budget guidance.

Local Market Data

We offer a variety of market data sets that detail ad spending and consumer behavior at the local level for any U.S. or Canadian market. Hundreds of major media companies use our data to gauge market share and track online advertising in their markets via these key reports:

• Local Ad Spending Report (LA$R) data provides a comprehensive view of ad spending and market share across all 11 media categories (newspapers, radio, TV, billboards, online, etc.) in any geographically defined market. This interactive report includes three sets of spreadsheets designed to give you a 360-degree view of ad spending and trends.
• Local Online Advertising Detail (LOAD) provides a comprehensive view of online advertising in your market, including share estimates on who’s receiving that money. It also shows individual segments (automotive, furniture stores, real estate, telecommunications) and how they’re spending their Interactive dollars, by format.
• Media Usage provides insights into consumer buying and media usage patterns across Direct Mail, newspapers, radio, TV and Internet, including things such as items purchased, coupons redeemed, etc. It shows current Internet access rates for local markets, top uses of the Internet, time spent online, etc.

Online-Sales Training & Advertiser Seminars

Our program provides hands on, in-the-field training that utilizes local Web usage patterns and ad spending data from your market to build dynamic, compelling sales pitches. We also offer dynamic seminars with groups of advertisers that provide one of our nationally-known Internet advertising experts in your market to help your customers understand the Internet – and buy! Our sales-training program also offers guidance on sales recruitment, compensation, staff structure, rates and marketing materials. The typical program is two to three days per market, including one day of "classroom" training followed by sales calls with your sales team.

Conference & Company Meeting Presentations

We conduct hundreds of presentations every year, typically for executive management, industry seminars and trade conferences. Each presentation is tailored to your needs. We tie the "big-picture" analysis into actionable information about the audience's specific markets. These presentations are challenging, insightful and filled with facts about the future direction of new advertising formats and trends.

Webinars

Borrell Associates can host and deliver an exciting Webinar for your organization or association. Our topic list is extensive, and we tailor a presentation for each audience. We offer research and factual evidence backed by real-world experience.