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Introducing the Borrell "Compass".  This local market ad spending report combines all the data in Borrell’s LA$R and the LOAD reportsin a format that is much easier for account reps and sales managers to use.

1.  Identify target business categories with one click
2.  Automatically generate charts and tables for sales presentations
3.  Create a  “sales conversation starter” sheet for each prospect

The Compass is very intuitive to use – download the sample, take it for a spin, and let us know what you think.

The Compass combines the best of the Local Ad Spend Report (LA$R), and the Local Online Ad Detail report (LOAD).

Strategic Use of the Compass report:

This report identifies the strengths and weaknesses of 10 competing media types in local markets.  The Compass also identifies business categories that are likely to be good sales prospects for whatever medium a media company is selling, and which online ad formats, (Display/Listings, Email, Video, Search), will see the most sales potential for each business category in a local market.

For strategic planning, these reports are especially useful to publishers, ad directors, marketing directors, and product developers.

Tactical Use of the Compass report:

The Borrell Compass identifies business categories that are likely to be good sales prospects for whatever medium our clients are selling. It allows gives an estimate of a prospect's ad budget and allocation so our clients know what they are selling against before walking in the door; It estimates what a prospect is spending on each of four online ad formats, (Display/Listings, Email, Video, Search). It also gives the advertiser a benchmark so they can gauge their advertising spend. This tactical data can be worked into ad sales presentations to make them more informative and compelling for individual prospects. The report creates slides for consultative presentations automatically.

Full Data Report (Total US Data)

Sample Report