Borrell Associates, Inc

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We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
Home Products & Services Market Data Local Ad Spend: LA$R™

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Local Ad Spending Report LA$R™ PDF Print E-mail
A LA$R™ (Local Ad Spend Report) identifies specific business categories in a chosen market that are most likely to produce online ad sales.

They detail the revenue opportunities and give managers a foundation for making consultative sales presentations to prospects in those categories. The ad spend figures can be used to budget sales and estimate ROI for your online operations.

Conversely, the report also presents the amounts that each advertising medium receives from each of the business categories, with a summary of their relative shares of total ad spending. Both views give separate estimates of spending by advertisers located inside and those located outside the market.

Borrell’s flagship research product helps managers understand the flow of ad money in their market, plan strategy against competitors, and pick target ad sales categories. It gives salespeople in any medium powerful insights into spending patterns for individual prospects. The LASR has three sections:

  1. Market overview
    • 10-year trend/forecast of retail sales
    • Current & forecast spending across 11 ad media and 7 non-ad marketing channels
    • Current spending by local and non-local advertisers across all media
    • Local and national recruitment ad spending across all media
    • Top 10 ad spending business categories
  2. Spending by Medium
    • Local and total ad spending by each of 100 business categories on 11 media and 7 non-ad marketing channels
    • Average spend per location and per employee for each category
  3. Spending by Business Category
    • Current local & national spending across 11 media and 7 marketing channels
    • Quarterly estimates of local and national spending
The LASR™ can be configured to focus only on Small- & Medium-sized Businesses, or only on businesses that are locally owned and operated within a given market.

Purchase a LA$R™ Report for Your Market

LA$R (Local Ad Spend Report)

A LA$R (Local Ad Spend Report) identifies specific business categories in a chosen market that are most likely to produce online ad sales. They detail the revenue opportunities and give managers a foundation for making consultative sales presentations to prospects in those categories. The ad spend figures can be used to budget sales and estimate ROI for your online operations.