Borrell Associates, Inc

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We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
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Media Usage: Profile PDF Print E-mail

The Media Usage Report provides a snapshot of local media usage – including newspapers, coupons, online services, and overall broadband/Internet usage – in a defined market. This report also illustrates the levels of online spending by consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster segmentation.

For More Information:

Contact Martin Nyberg at 253-678-1975 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.

For Internet usage we now include Social Networking and a stat for the percentage of persons in the US who get coupons via email or text messaging.

Also Included:

  • Leading reasons for online usage (e.g., visited auto site)
  • National sites visited
  • Online purchases and amounts spent online
  • Broadband penetration rates
  • Breakouts by infrequent, moderate and heavy Internet users
  • Demos (age, gender, income, etc.) of online users

The full USA report is $600; free to subscribers. Local market reports are $600 and a subscriber discount applies. Pay by credit card or we can invoice you. Custom-market reports are also available.

Total US Media Usage: 2009 R1


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