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 Borrell's Mobile LA$R™ (Local Ad Spend Report) identifies the local opportunity for mobile advertising. It helps managers understand the flow of mobile ad money in their market, plan strategy against competitors and target ad sales formats that are the most popular.
It combines data from Dun & Bradstreet, Scarborough Research, and a number of other sources to estimate current local mobile advertising and mobile promotions spending directed to mobile devices in the market. The Mobile LA$R™ also forecasts market spending to 2015.
How can you use this to your advantage?
- Tell advertisers how hot mobile is in your market
- Plan next years budget
- Convince your boss to build and promote a mobile product this year
What are some additional features of the Mobile LA$R™?
- National vs Local breakouts for all spending types
- Spending by ad format (Display, E-mail, Search, Streaming Audio, Streaming Video)
- Spending by delivery type (SMS/MMS, E-mail, Browser, App, Game)
- Number of local businesses conducting mobile advertising
- Discounts offered through mobile delivery channels by type (Coupons, Samples, Contests, Proximity, Discounts, Rebates and more)
- Projections for all mobile ad spending by any type or delivery channel to 2015
For more information, contact
Bill Caudill
VP Sales Training
502-552-8937
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