Borrell Associates’ online ad sales consultants continue to raise sales team performance at newspaper, TV and radio outlets. We consult both with traditional and dedicated online sales teams and their managers on how to maximize local online sales revenue.
We devise a program based on your local market reality. You get a tailored training program designed to improve sales performance and generate New Net Dollars.
Borrell Associates’ innovative sales training program differs from traditional programs utilizing key data sets and evaluations to increase both management and representative understanding of the local Internet opportunity. You get three key data sets:
Borrell's custom training approach allows for flexibility no matter what level of Internet sales skills and knowledge your existing salespeople have. We assist your management team by tailoring a sales training program that fits within your outlet’s existing sales culture and processes.
Beginning with our local advertising data and research, you get a clear picture of the ad spending in your market. With this in hand, managers can set proper sales goals and understand the potential revenue across business categories.
Online Sales Consulting Program Training Detail
Training begins with a broad overview of Internet advertising. As we progress through each section, it systematically becomes more focused on the group’s needs/goals. The in class training includes interactive sessions in which management and AE’s price and create Internet advertising proposals using the tools we provide. Our internet sales training program consist of four main sections. Topics covered within these sections will vary as appropriate for the client.