|Improving Online Classifieds: What’s Next for Recruitment, Real Estate and Automotive|
Newspaper sites have remained dependent on classified verticals.
In 2005, the average newspaper Web site generated half its Web revenues from help-wanted advertising.
In 2006 that figure slipped to 46 percent as many sites saw their recruitment revenues go flat or negative in response to competitive pressure. Print recruitment advertising has declined for two years. Nevertheless, newspapers remain heavily dependent on real estate, automotive and recruitment advertising.
So what can a local newspaper do? Join a consortium, partner with a competitor or continue to slug it out alone. We’ll cover the numbers for each vertical and offer concrete examples of newspapers that have found their niche and are making money in the verticals through segmented tactics.
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