Borrell Associates, Inc

Online promotions, including the revitalized and expanded practice of marketing public relations, were an $8 billion category in 2007. We expect it will nearly triple over the next five years to $22.8 billion, surpassing all other online advertising categories.

The promotions category includes non-advertising marketing expenses that range from discounts, contests, coupons, rebates and sponsorships to white papers, public relations and viral marketing campaigns.

The big windfall is just beginning online, where the utility nature of the Internet is prompting local businesses to shift more dollars from traditional media to interactive, direct-to-consumer marketing campaigns. Some local media companies have already identified this trend and are capitalizing on it.

As online marketing dollars shift to promotional dollars we’ll show you where the money is headed. You'll discover which methods of monetizing online promotions are hot. You'll hear not only how to craft compelling promotions as well as how to monetize the hottest categories.