Borrell Associates, Inc

About Us

We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
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Borrell Associates can host and deliver an exciting Webinar for your organization or association. Our topic list is extensive and we tailor a presentation for each audience. We offer research and factual evidence backed by real-world experience.

Our presenters are involved in on-the-ground sales training, day-to-day tactical planning and executive-level strategic consulting. We work with some of the largest media and online companies in the country – as well as some of the smallest. We bring our local market advertising data to the table as the foundation for all our Webinars, offering evidence of what’s happening in specific markets. We understand the online ad space like no other consultants.

A one-hour Borrell Associates Webinar costs $1,995. Borrell handles the complete hosting and planning. All you do is invite your members.

Webinar Topics Available:

  • Local Online Video: Grow Online Sales
  • Online Promotions: Untapped Sales Revenue
  • Improving Online Classifieds: What’s Next for Recruitment, Real Estate and Automotive
  • Local Online Advertising Outlook: 2008 through 2012
  • Sites to Emulate: What Makes a Good Local Media Site?
  • New Net Business: Uncovering New Opportunity
  • Benchmark Your Media Site: Revenue and Share
  • Organizational Structure for Online Operations: Converged Staffs, or Separate?
  • Retooling the Sales Staff to Reach Smaller Businesses
  • The Consultative Sales Skills Method

For more info please contact:

Peter Conti
Senior Vice President
804.360.9434
This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Webinars feed



Webinar Series: Top 3 Interactive-Advertising Recommendations for 2011

Webinar Series: Top 3 Interactive-Advertising Recommendations for 2011Mark your calendar for the last three Wednesdays in January, noon to 1pm ET, to attend the Webinar series that will detail how to capitalize on our Top 3 Interactive-Advertising Recommendations for 2011. Borrell experts will explain and outline how you can improve ad revenue growth in an exponential fashion using these strategic suggestions. Each of the 3 Webinars is one-hour long and you'll receive archive access to review them (for up to six weeks) along with a PowerPoint of each presentation. The Webinars are $75 each, or save $25, if you register for all three at $199. Report subscribers and clients get an additional 10% discount.

Purchase all 3 sessions for only $118 (SAVE $29).
Description Select Items

#1 - Invest In Mobile Marketing Now (Recording) $49.00

Webinar Session: Streaming Recording
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#2 - Get Your Deal-On and Start Promoting Promotions (Recording) $49.00

Webinar Session: Streaming Recording
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#3 - Start Spiral-Marketing and Using an Integrated Marketing Approach (Recording) $49.00

Webinar Session: Streaming Recording
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$49.00 - $75.00

Average user rating:
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What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)

What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)Coupon use is up an amazing 36% over last year, but retailers are beginning to increase their use of the Internet as a distribution channel, particularly for higher-priced items. While the Internet still accounts for less than 5% of all coupon redemptions, Internet coupons represent 20% of the value of those redemptions. Our latest research quantifies why so many media companies are redoubling their efforts on launching coupon and shopping Web sites and mobile applications.

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Full Paper $995.00
Subscriber Price: $0.00

Executive Summary Free

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Recording of the Webinar $45.00
Subscriber Price: $0.00

$0 - $995.00

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Last Updated: Friday, 03 February 2012 21:40
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