2007
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2007 U.S.WebAudit™ Report (April '08)
This complete U.S. WebAudit™ is our FINAL estimate for 2007 and supersedes all others. This report gives you essential online ad spending data for the whole country. We can configure a WebAudit™ for any market by DMA, city or county(ies).
Total votes: 0Real Estate Advertising Outlook: 2007-2012 (Nov '07)
Real estate advertising retrenched in 2007. While this $11 billion advertising category shows signs of contraction, the interesting story is what’s happening to the internal components. Our report assesses both current trends and future patterns of how agents and brokers will spend on traditional advertising, as well as what they’re investing in their own Web sites right now.
2008 Online Marketing Expenditure Forecast by DMA (Oct '07)
With this report, Borrell Associates is expanding the scope of its marketing spending estimates to include Online Sales Promotions and Marketing Public Relations. A regular display ad can't compete with a coupon or a cash discount when it comes to tracking results, and we forecast tremendous growth in both Sales Promotions and MPR as advertisers migrate toward marketing vehicles that provide a maximum ROI.
This subscriber version includes a more granular look at the different components of online ad spending in each market - Banner, Local Search, Email, Streaming Video/Audio, Online Promotions, Online Public Relations. These are looked at in two views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA.
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