2010
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2010 Political Advertising Outlook: The Endless Campaign (Feb '10)
It’s an “even” year, which means another uptick in political advertising. That’s good news for broadcasters – where most of political advertising winds up – and good news for just about everybody else, too, because of a recent Supreme Court ruling that should open the door to about $400 million more political ad spending this year. A decade-long uptick in political spending has forced a crooked smile on our forecast. It starts at $4.2 billion this year and zig-zags up to $41 billion in the 2012 presidential election year. Online is still barely 1% of all political advertising, just $44 million this year. Our 24-page report includes 12 charts and an appendix estimating political ad spending in each of the 210 DMAs.
Total votes: 02010 Online Marketing Expenditure Forecast by DMA (Jan '10)
The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending.
The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.
