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Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)

Our new report, "Auto Advertising Outlook 2010: Running on Empty," brings good news for online advertising in 2010. Meanwhile, the rack publications and yellow pages will continue taking it on the chin. Overall, we expect the total U.S. ad spend for new cars to rise to $19.2 billion from the low of $18.4 billion in 2009.

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Automotive Data Table (Table A), U.S. numbers, Q309 $2,095.00

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Automotive Data Table (Table A) – Comprhensive detail breakout by Used Car and New Car dealer sales. Sales data for the years 2004-2014 for Used Car Dealers, New Car Dealers, Dealer Associations, Private Party and Manufacturers.

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