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2010 Online Marketing Expenditure Forecast by DMA (Jan '10)
The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending.
The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.
Total votes: 0What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Coupon use is up an amazing 36% over last year, but retailers are beginning to increase their use of the Internet as a distribution channel, particularly for higher-priced items. While the Internet still accounts for less than 5% of all coupon redemptions, Internet coupons represent 20% of the value of those redemptions. Our latest research quantifies why so many media companies are redoubling their efforts on launching coupon and shopping Web sites and mobile applications.
Classifieds Ad Spending Tables Q3 2009: Automotive
These reports provide detailed U.S. automotive ad spending information for 2009 related to each classified vertical across 11 media categories including Interactive. They feature sales information related to the vertical. They also provide ad spend forecasts so that managers can make decisions based on trends. In addition, a vertical report can purchased for any local market definition (DMA, county, city, ZIP code). (These are PDF versions; Excel spreadsheets are available also by contacting us.)
2010 Outlook: Local Interactive Advertising (Oct '09)
It may be a horrible year for advertising overall, but not for local online – and certainly not for some companies seeing double- and even triple-digit growth for local operations. Local online advertising is growing at a 12% clip this year, and we’ve taken a look at 2010 and expect further growth. This report forecasts 2010 local online sales to hit $14.9 billion, or 5% higher than where we’re expecting things to end up this year. While mobile is a hot topic, we’re projecting it to be a relatively small category locally – only $500 million – in 2010.
What Local Media Web Sites Earn: 2008 Survey (May '09)
Last year $12.6 billion was spent in online advertising by local advertisers. Sales were dominated by pure-play Internet companies with no ties to legacy media However, for the first time since we began tracking local shares in 2001, pure-play companies lost ground. It’s all outlined here in our 7th annual revenue survey of over 6,000 local Web sites.
