Borrell Associates, Inc

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We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.

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2010 Online Marketing Expenditure Forecast by DMA (Mar '10)

2010 Online Marketing Expenditure Forecast by DMA (Mar '10)The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending. The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.

The totals only version, includes all 210 DMAs $300.00
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The complete detailed version $3,600.00
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2009 Interactive Marketing Expenditures by DMA (Q4 2009)

2009 Interactive Marketing Expenditures by DMA (Q4 2009)Set your ad budget with confidence. Get newly released 2009 marketing expenditures for every DMA in our Interactive Marketing Expenditures Estimates report.

The complete totals-only version $300.00
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The complete detailed version $3,600.00
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Say Goodbye to Yellow Pages - (July '08)

Say Goodbye to Yellow Pages - (July '08)Print yellow page directories face the most uncertain future of all media. We’re estimating that the yellow pages industry will lose $39% of its in annual revenue over the next five years, amounting to a loss of $5 billion in annual revenue by 2013. Meanwhile, there is a simultaneous increase in the industry’s “addressable market” of search engine advertising and local online video, giving publishers a larger cache of advertising products to sell. Video shows the most promise, growing from a $1.4 billion category this year to $7.6 billion in 2013.

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Last Updated: Friday, 30 July 2010 04:50