Yellow Pages
Browse by Report
Browse by Category
2010 Online Marketing Expenditure Forecast by DMA (Mar '10)
The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending.
The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.
Total votes: 02009 Interactive Marketing Expenditures by DMA (Q4 2009)
Set your ad budget with confidence. Get newly released 2009 marketing expenditures for every DMA in our Interactive Marketing Expenditures Estimates report.
Say Goodbye to Yellow Pages - (July '08)
Print yellow page directories face the most uncertain future of all media. We’re estimating that the yellow pages industry will lose $39% of its in annual revenue over the next five years, amounting to a loss of $5 billion in annual revenue by 2013. Meanwhile, there is a simultaneous increase in the industry’s “addressable market” of search engine advertising and local online video, giving publishers a larger cache of advertising products to sell. Video shows the most promise, growing from a $1.4 billion category this year to $7.6 billion in 2013.
Recently Viewed Products
- What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09) (Category: Reports)
- Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09) (Category: Reports)
