Borrell Associates, Inc

The Social Networking Explosion: Ad Revenue Outlook (Jun '10)

Social networks are increasing their ad revenues at a tremendous pace and before long it could take a toll on ad spending at local media Web sites. In this latest report, we track the advertising and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the report is the latest local and national ad and promotions spending projections for social networks by DMA.

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Charts and Tables Subscriber Exclusive Please login to download

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Charts and Tables from the report in powerpoint format.

Webinar Recording (Streaming) $29.00
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Webinar: Streaming Recording

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Instantly view a streaming recording of the webinar.

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Mobile Ad Spend & Vendor List

Mobile Vendor List (June '10) Subscriber Exclusive Please login to download

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A list of app developers, mobile site developers, ad networks, barcode vendors and coupon vendors.

Mobile LA$R: U.S. Totals 2010 Subscriber Exclusive Please login to download

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The U.S. totals and detail on mobile ad spending. Includes a 2010 DMA-level ad spend list.

Mobile LA$R: Sample Report (Boise, ID market) Free

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Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)

Mobile marketing is exploding, fueled by an installed consumer base of 234 million cell phone users and the quick uptake of smart phones, now in the hands of nearly one-third of consumers. The implications at the local level are enormous. This report examines mobile marketing, breaking down the difference between mobile advertising and mobile promotions, and examines what appears to be the first “killer app” for mobile: couponing. It is the first – and a scene-setter – in a series of reports we will publish this year on the local mobile marketing phenomenon.

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2010 Online Marketing Expenditure Forecast by DMA (Mar '10)

The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending. The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.

The totals only version, includes all 210 DMAs $300.00
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The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending.

The complete detailed version $3,600.00
Subscriber Price: $2,500.00

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The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.

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2009 Interactive Marketing Expenditures by DMA (Q4 2009)

Set your ad budget with confidence. Get newly released 2009 marketing expenditures for every DMA in our Interactive Marketing Expenditures Estimates report.

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