Last year $12.6 billion was spent in online advertising by local advertisers. Sales were dominated by pure-play Internet companies with no ties to legacy media However, for the first time since we began tracking local shares in 2001, pure-play companies lost ground. It’s all outlined here in our 7th annual revenue survey of over 6,000 local Web sites.

This year's survey requested information from 2008 regarding:

• Total online revenue
• Total online expenses
• Revenue from employment, auto and real estate advertising
• Ad revenue across six different categories
• Percentage of revenue derived from banners and pop-ups
• Percentage of revenue driven by "up-sold" broadcast or print advertising
• Number of dedicated (online-only) salespeople
• 2009 budget projections for all of the above

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