Borrell Associates, Inc

This report begins with three pages of data on the demographics, current residence situation and interactive media usage of people in the market who intend to purchase a home in the next 12 months.  The second portion of the report provides ad spending estimates for four groups of real estate advertisers – agents & brokers, rental managers, developers and mortgage providers – across 11 media types. Spending by each of these groups is broken out by residential vs. industrial and by inside the market vs. outside the market. Finally, there is a backcast/forecast of total ad spending by each of the groups across each medium for 2006 through 2014.

Our recruitment report uses data from the U.S. Bureau of Labor Statistics, Scarborough Research, Dun & Bradstreet, and SRC DemogaphicsNow to estimate the amount of locally generated recruitment activity expected in a market during the year. The table estimates the number of job openings by six skill levels in 22 employer categories, and estimates the amounts that are being spent on advertising to fill those jobs in 5 media and 4 non-advertising recruiting channels.

The report projects recruitment spending back one year and out five years, by year, for each of the nine marketing channels covered by the report. It also looks at monthly variation – averaged over 7 years – in job openings in each of those employer categories.

Borrell's Automotive report uses data from NADA, Scarborough, Woods & Poole, NIADA, Mannheim Auctions, Dun & Bradstreet, and the U.S. Bureau of Transportation Statistics to create an assessment of new and used vehicle purchasing and associated ad spending at the market level. This report consists of six tables:

• New vehicles unit sales by each of 6 dealer employee ranges for the current year, including average ad spend per vehicle for each range
• Ad spending on new vehicles across 11 media types, broken out by dealers, dealer associations and manufacturers for the current year
• Used vehicle unit sales by franchised dealers and independent dealers in each of 6 employee ranges for the current year, including average ad spend per vehicle for each range
• Ad spending on used vehicles across 11 media types, broken out by franchised dealers and independent dealers for the current year, with wholesale, retail and casual sales breakouts
• Backcast/forecast of ad spending on new cars annually from 2000 through 2014 across 11 media types, broken out by dealers, dealer associations and manufacturers
• Similar backcast/forecast for used vehicles, broken out by dealers and private party