Borrell Associates, Inc

About Us

We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.

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Online Marketing Forecasts by Market feed


This page contains most recent memo and links to the forecasts.


Market Data by DMR (2012R2)

Market Data by DMR (2012R2)The 2012 DMR Detailed Online Ad Spend Forecast offers complete detail for ad spending in each of the DMRs.

Description Select Items

2012-2013 DMR Local Online Ad Spending Data (By Media Type) Subscriber Exclusive Please login to download

2012-2013 DMR Local Online Ad Spending Data (Market Totals Only) Free

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Current Industry Paper

Local Online Media: 2012 Revenue Survey

Past Industry Paper

2013 Local Promotions Forecast

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