This page contains most recent memo and links to the forecasts.
The 2011 TMA Detailed Online Ad Spend Forecast offers complete detail for ad spending in each of the 211 TMAs.
The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are presented in three views - the national advertising dollars per TMA, and local advertising dollars per TMA, and the mobile ad spending per TMA.
The totals-only data report offers a glimpse of all 211 TMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending.