Borrell's Mobile LA$R™ (Local Ad Spend Report) identifies the local opportunity for mobile advertising. It helps managers understand the flow of mobile ad money in their market, plan strategy against competitors and target ad sales formats that are the most popular.
It combines data from Dun & Bradstreet, Scarborough Research, and a number of other sources to estimate current local mobile advertising and mobile promotions spending directed to mobile devices in the market. The Mobile LA$R™ also forecasts market spending.
How can you use this to your advantage?
What are some additional features of the Mobile LA$R™?
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