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Borrell Associates, Inc
Industry Paper Archive
Full-text Online Archives
Local Market Data
Online Marketing Forecasts by Market (DMR & TMA)
Media Usage: Profile
Convergence & Attribution
Glossary of Definitions
Market Category Definitions
Grow Online Sales
Improving Online Classifieds
Local Online Advertising Outlook: 2008-2012
What Makes a Good Local Media Site?
New Net Business: Uncovering New Opportunity
Organizational Structure for Online Operations
Benchmark Your Media Site
Retooling the Sales Staff to Reach Smaller Businesses
The Consultative Sales Skills Method
Increase Online Ad Sales Now
Conference & Company Meeting Presentations
Local Online Advertising Conference 2014
Local Online Advertising Conference 2013
Local Online Advertising Conf 2012
Local Mobile Advertising Conference 2011
Local Online Advertising Conference 2011
Local Mobile Advertising Conference 2010
Local Online Advertising Conference 2010
Who Should Attend?
2010 Borrell Local Online Advertising Awards
Request an Analyst Briefing
What We Do
We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
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In two pages, Snapshot gives you a broad picture of overall ad spending patterns in your market.
Current spending directed to your market from businesses located inside your market as well as those without a presence there
Spending breakouts across 11 media types let you compute market shares for your company and your competitors
Local media market shares compared to US averages
The 10 business categories that spend the most on ads to reach your market, with their share of your market compared to their share of the U.S. market
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Sample Report - Boise, ID TMA
Current Industry Paper
2013 Update: Assessing Local Digital Sales Forces
Past Industry Paper
Local Online Media: 2012 Revenue Survey
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