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About Us

We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.

Reference Materials

Glossary of Definitions

Types of Revenue and Spending Figures

At Borrell Associates we look at marketing expenditures in three different ways: estimates, projections and forecasts.

Attachments:
Borrell Glossary of Definitions 2008 09 17.pdf	[ ]	46 Kb

Contractors-Building (SIC: 1521-1542; NAICS: 2332):

This category includes general contractors and builders that deal primarily with the construction of residential, farm, industrial, commercial or other buildings. General building contractors who combine a special trade with the contracting are included in this category.

Contractors-Specialty (SIC: 1711-1799; NAICS: 235):

This category includes special trade contractors who undertake activities that are specialized either to building construction, including work on mobile homes, or to both building and non-building projects. These activities include such trades as, electrical, carpentry work, plumbing, heating, air-conditioning, roofing, masonry, painting and sheet metal work.

Attachments:
Borrell Category Definitions 2008 09 17.pdf	[ ]	45 Kb

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