|SIC CODES INCLUDED
||BUSINESS CATEGORY NAME
||SIC CATEGORY DEFINITION
||General contractors and builders that deal primarily with the construction of residential, farm, industrial, commercial or other buildings. General building contractors who combine a special trade with the contracting are included in this category.
||Contractors who provide specialized services related to building construction, including trades such as electrical, carpentry, plumbing, heating, air-conditioning, roofing, masonry, painting and sheet metal work.
||Businesses providing local and suburban passenger transportation by bus, rail or subway. Includes general and scenic transportation services and related terminal and maintenance facilities.
||Businesses providing local or long-distance trucking or transfer service, or those providing storage of farm products, furniture, household goods or commercial goods of any nature. The operation of terminal facilities for handling freight is also included.
||Businesses providing services incidental to transportation (i.e. Forwarding and packing services). Travel agents, tour operators and the arrangement of passenger and freight transportation are included in this category.
||Business providing communication services, whether received aurally or visually. This category also includes those providing pager and beeper services, wireless transmission services along with those providing telephone lines and methods of telephone transmission.
||Business providing the generation, transmission and/or distribution of electricity, gas and water. Irrigation, water and sanitary systems engaged in the collection of waste are also included.
||Retail Home Improvement
||Businesses selling lumber and other building materials (i.e. paint, glass, wallpaper, hardware, nursery items, mobile homes, and lawn and garden supplies. Businesses like hardware stores, nurseries and mobile home dealers are included in this category.
||General Merchandise Stores
||Department stores, variety stores, general merchandise stores and general stores. For example: Macy’s, Stein Mart, TJ Max, etc.
||Businesses selling food for home preparation and consumption. Grocery Stores, fruit markets, bakeries and dairy products stores are included in this category.
||Apparel and Accessory Stores-Retail
||Businesses selling new clothing, shoes, hats and related articles or adornment, along with furriers and tailors who carry stocks of materials. For example: Eddie Bauer, New York & Co., J. Crew, etc.
||Eating and Drinking Places
||Retailers selling prepared foods and drinks for consumption on the premises. Restaurants, lunch counters and drinking places operated by subordinate establishments are not included. For example: Ruby Tuesday, Olive Garden, Red Lobster, etc.
||5999, except 5999-01
||Businesses that are in the following categories: drug stores, liquor stores, used merchandise stores, miscellaneous shopping goods stores, non-store retailers, fuel dealers, and miscellaneous retail stores, not elsewhere classified.
||Businesses dealing with deposit banking and closely related functions. Includes banks, credit unions, savings institutions, and loan brokers.
||Credit and Mortgage Services
||Federally sponsored and personal credit institutions as well as mortgage bankers and loan brokers.
||Businesses dealing with underwriting, purchase, sale, or brokerage of securities and other financial contracts on their own account or accounts of others. Includes investment advisors and services associated with the exchange of securities and commodities.
||Agents and brokers dealing with insurance, along with organizations offering services to insurance companies and policy holders.
||6512, 6512, 6553
||Real Estate Services
||Real estate operators, and owners of real property. It also includes cemetery sub-dividers & developers.
||7011-7032, excludes 7041
||Commercial and non-commercial businesses providing lodging or lodging and meals, camping space and camping facilities.
||7922, 7929, 7948, 7992-7999
||Other Recreation Places
||Businesses providing amusement or entertainment services, such as music bands, entertainers, other theater products, entertainment groups, racing, public golf courses, coin-operated amusement devices, amusement parks, membership sports and recreation clubs.
||Other Medical Professionals
||Businesses providing specialized medical care, including medical laboratories. Offices of dentists, chiropractors, podiatrists and other specialist practitioners fall in this category.
||Businesses providing legal services and specialized legal services.
||Those providing education and/or vocational and technical training at the elementary through junior college level. This category does not include colleges/universities. Libraries are included in this category.
||Museums, Art Galleries and Zoos
||Museums, art galleries, arboreta and botanical and zoological gardens.
||Those in the executive, legislative, judicial, administrative and regulatory activities for State, Local, Federal and International governments.
||Businesses that provide large volume printing services. It includes newspapers, magazines, comic books, statistical reports, trade journals, books, etc.
||5511, 5521, 5599
||Auto dealers and other businesses selling new and/or used vehicles.
||5531 except tire stores
||Automotive Parts and Supplies
||Businesses selling new and used automobile parts and supplies. Does not include tire stores.
||Cleaning and Laundry Services
||Businesses dealing with the laundries and linen supplies. It includes Laundromats and drycleaners.
||Business providing computer repair services, software services, computer programming and other general computer services.
||Automotive Repair Services
||Business dealing with the repair and part replacement of automobiles. Includes body shops and general mechanical repair shops.
||0781, 0782, 0783
||Lawn and Landscape Services
||Businesses dealing in landscape and horticulture services.
||8051,8052, 8071, 8072, 8092-8099
||Other Medical Facilities
||Healthcare facilities that provide intermediate care, skilled nursing care, medical and dental laboratories, dialysis centers and outpatient centers.
||Radio Broadcasting Stations
||Radio stations with and without music formatting.
||Television Broadcasting Stations
||Television broadcast stations. This category does not include cable broadcast stations.
||Cable and Other Pay Television Services, TV Services
||Television broadcast services and stations that charge a fee for their service.
||4899 & 7375
||Businesses that provide communication services for the Internet and information retrieval services.
||Electric Power Utilities
||Businesses that provide electric power services.
||HVAC Installation and Repair
||Businesses that provide plumbing and hydronic heating supplies, along with forced air heating and air conditioning.
||Dairy Products Distributors
||Businesses that provide dairy products that are not dried or canned.
||Beer and Ale Distributors
||Businesses that provide beer and ale products.
||Businesses that sell and repair tires.
||Gasoline Service Stations
||Businesses that provide gasoline at service stations.
||Boat Sales and Services
||Businesses that sell new and/or used boats and those that maintain, store and repair boats.
||Recreational Vehicle Dealers
||Businesses that sell new and/or used recreational vehicles.
||Businesses that sell new and/or used motorcycles and/or scooters.
||5712, 5714 & 5719
||Businesses that sell furniture, draperies and upholstery, and miscellaneous home furnishings.
||Retail Floor Coverings
||Businesses that sell floor coverings.
||Retail Major Appliances
||Businesses that sell appliances (both gas and electric).
||Retail Home Electronics
||Businesses that sell televisions, cameras, gaming devices, and other home electronics.
||5045 & 5068
||Retail Computers and Software
||Businesses that sell computer, peripherals, software and accessories online or in stores.
||Businesses that sell records, CDs and other forms of pre-recorded music.
||Drug stores and propriety stores selling medication. For example: CVS, Rite Aid, etc.
||Stores that sell liquor.
||Retail Sporting Goods
||Stores that sell bicycles, exercise equipment, team sporting goods, gaming equipment, water sports and general sporting goods.
||Stores that sell new books.
||Office Equipment and Supplies
||Businesses that sell stationary and office supplies.
||Businesses that sell jewelry.
||Retail Toys, Game, Hobbies
||Businesses that sell toys, games and hobby items.
||Retail Cameras/Photo Supplies
||Businesses that sell cameras and supplies for photos.
||Retail Gifts and Novelties
||Businesses that sell various gift and novelty items.
||Retail Luggage/Leather Goods
||Businesses that sell leather goods, including luggage.
||Retail Fabric Sales
||Businesses that sell various types of fabric.
||5983, 5984 & 5989
||Fuel Oil Dealers
||Businesses that provide fuel and petroleum gas.
||Businesses that provide floral arrangements and floral items.
||Retail Optical Goods
||Businesses that sell prescription eyeglasses and contact lenses for individuals.
||Retail Pets and Pet Supplies
||Businesses that sell pets and pet-related supplies.
||Businesses that provide underwriting for financial responsibility insurance.
||Businesses that operate apartment buildings. Apartment buildings are defined as containing five or more housing units.
||Facilities primarily offering opportunities for gambling.
||7221 & 7335
||Businesses that provide still or video portrait photography for the general public and/or commercial businesses.
||Businesses that provide beauty and/or hairstyling services.
||Businesses providing barber and men’s hairstyling services.
||Businesses that prepare the deceased for burial, conduct funerals and cremate the deceased.
||Photocopy/Quick Printing Services
||Businesses that provide reproducing services for text, plans, maps, drawings or other copy.
||Pest Control Services
||Businesses that provide disinfecting services for dwellings and other buildings. Includes pest control for termites, rodents and other pests in dwellings and other buildings.
||Building Maintenance Services
||Businesses providing building, cleaning and maintenance services.
||Equipment Rental Services
||Businesses renting or leasing equipment for home cleaning and maintenance, coin operated machines, pallets, aircraft and industrial trucks, electronic equipment, party supplies, home appliances and furniture, animals and plants, musical instruments and other equipment.
||4361 & 7363
||Businesses that provide employment services, except theatrical employment agencies and motion picture casting bureaus. Businesses providing temporary or continuing help on a contract or fee basis are also included.
||5999-01 & 7382
||Businesses that provide alarms, fire extinguishers and safety supplies and equipment, along with those that monitor and maintain security systems and devices.
||7513 & 7514
||Businesses that provide short-term rental or long-term leasing of trucks, truck tractors or semi-trailers. This category also includes businesses that provide short-term rental of passenger cars.
||Businesses that provide lock and key repair and maintenance, including key duplicating and lock and key parts.
||Businesses that show movies in a specified theater location.
||Video Tape Rental Centers
||Businesses that rent recorded video tapes, DVDs, video games and equipment to the general public.
||Producers of live theater and other live performances.
||Businesses that operate and promote professional and semiprofessional athletic clubs; promoting athletic events, including amateur; and managing individual athletes.
||Racing tracks and race track operations.
||Physical Fitness Facilities
||Gyms and other facilities offering physical fitness services
||Amusement parks that offer rides and other forms of entertainment. Examples include Six Flags and Disneyland theme parks.
||Other tourist attractions and recreations services that don’t fall under other categories.
||Licensed practitioners with a M.D. degree and providing the practice of general or specialized medicine and surgery.
||8062 & 8069
||Businesses providing general medical and surgical services along with other hospital services. Includes diagnostic services, treatment and other hospital services for specialized categories of patients. This category does not include mental health services. This category also includes Hospital satellite offices and doctors affiliated with hospitals as well as HMOs and PPOs
||Mental Health Services
||Businesses providing general medical services and diagnostic services along with inpatient treatment for the mentally ill.
||8082 & 8361
||Home Health Care Services
||Those that provide skilled nursing or medical care in the home under the supervision of a physician. Most Senior living and Retirement Community Ad spending Falls into this category, the rest is under SIC 6513.
||Colleges and Universities
||Colleges, universities and professional schools providing academic courses and granting academic degrees.
||Child Day Care
||Businesses providing care for infants and/or children or in providing pre-kindergarten education. This category does not include babysitting services.
||Membership organizations created to promote the interests of a national, state or local political party or candidate.
||Religious organizations operating for worship, religious training, or study, government or administration of an organized religion or for promotion of religious activities and those maintained by religious organizations.
||7291 and 8721
||Businesses that provide tax return services, accounting services, bookkeeping and related audit services.
||All Other Business Locations
||All business locations and categories not categorized elsewhere.
||Includes ad spending engaged in to recruit new employees or fill open positions. This spending is not category-specific; virtually all business categories participate in recruitment advertising.
||Ad spending by all business categories in the market area combined.
||41, 47, 70 and 7011
||AIRLINES & TRAVEL
||Gambling casinos, ground transportation, hotels, motels, and travel services
||551, 5571 and 5561
||Automotive, motorcycle, scooter recreational vehicle sales and dealers
||553, 753, 5531, 5541 and 7514
||Automotive parts, supplies, rentals, repair, gas stations and retail tire stores
||275, 4832, 4833 and 4841
||BROADCAST & PUBLISHING
||Print media, radio stations, broadcast TV Stations, cable TV stations and other pay televison services
||42, 737, 7221, 7334, 7342, 7349, 7382, 7359, 8721 and 8661
||Accountants, buidling maintenance, computer-related services, equipment rental, pest control, copy and print services, photographers, religious organizations, security products and trucking services.
||235 and 2332
||Building and specialty building contractors.
||5722, 5731 and 5735
||Retail recorded music, home electronics and major appliances.
||79, 84, 7841, 7922, 7941, 7942, 7948, 7996 and 7999
||ENTERTAINMENT & AMUSEMENT
||Amusement park, live entertainment, museums, art galleries, zoos, physical fitness facilities, race tracks, sports clubs, tourist attractions, video and DVD rental, and other recreation places.
||60, 61, 62, 64 and 6351
||FINANCE, BANKING & INSURANCE
||Banks, bonding, surety, financial, insurance, credit and mortgage services.
||5712 and 5713
||Furniture Sales and Floor Coverings
||80, 809,8011, 8062, 8063 and 8082
||Home health care services, hospitals, medical doctors, dentisits, mental health services and other medical facilities and professionals.
||52 and 781
||Retail home improvement, floor coverings and lawn and landscape services.
||59, 5551, 5921,5942, 5944, 5945, 5946, 5947, 5948, 5949, 5983, 5992, 5995 and 5999
||Boat sales, florists, fuel oil dealers, books, cameras, fabric sales, gifts & novelties, jewelry, liquor, luggage, leather goods, optical goods, pets & pet supplies, toys, games, hobbies and other misc. retail.
||5943 and 5734
||OFFICE SUPPLY & COMPUTER
||Office equipment, computers, software and rentals.
||721, 7231, 7241, 7261 and 7699
||Barber shops, beauty salons, cleaning and laundry services, funeral services and locksmiths.
||48 and 4899
||Telecommunications and DotCom businesses.
||5075, 5143 and 5181
||Beer, ale, dairy product distributors and HVAC Installation and repair.