Borrell Associates, Inc - Latest from Category: Research Memos

Local Mobile Advertising Comes Of Age (Dec '09)

Thu, 03 Dec 2009 15:33:47 +0100

‘Tis the season for giving, and in that spirit Borrell Associates is pleased to make our 2010 mobile ad-spending estimates for more than 200 local markets our holiday gift to you – along with a little analysis as to what to expect next year. It’s free

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Back From the Brink - Newspapers Stop Their Slide (Aug '09)

Wed, 05 Aug 2009 13:43:56 +0100

If you are a Borrell Associates' subscriber or client, you may download the Memo and Data DMA ad spending spreadsheet for free.
If you are not a subscriber, the Memo is available for free. You can purchase the Data for only $295. (Invoice or credit card.)

Want more?

For detailed projections on all local media categories (radio, TV, cable, online, newspapers, etc.), by any U.S. or Canadian market check out our Local Ad Spending Report (LASR™).

Price: $0.00

2009 Projections: Identified US Social Network Ad Spending

Mon, 13 Jul 2009 14:38:19 +0100

Download our free 2009 ad spending projections for 118 social networking sites.

The amount projected to be spent locally in 2009 comes to $641 million out of $3.26 billion across the sites surveyed.

A key finding is that the majority of this local ad spend is captured by two Web sites – MySpace and Facebook. Between them they captured $363 million dollars, or 57 percent of the surveyed local social network advertising.

Share your opinions on social networking ad spend and read Gordon Borrell's take at our blog.

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