Borrell Associates, Inc

About Us

We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.

Surveys

Greg Harmon
Senior Research Analyst
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415-566-4348

What are local consumers and advertisers doing in your market? How important is traditional, mobile or social media to them? Borrell Associates can help you find the answers. Contact Greg Harmon for more information. Details about the local market survey programs can be found below:

Custom Surveys

Custom and additional surveys may be completed. For information, please contact Greg Harmon at: gharmon@borrellassociates.com , 415-566-4348

Verticals

This program is ongoing with vertical- specific surveys beginning with Auto & Real Estate, moving forward with up to 100 verticals in next two years.

Convergence & Attribution

The C & A surveys focus on understanding from a local client SMB perspective “where customers come from” and how their customer relations are structured and developed.

Mobile Media

The Mobile Media surveys focus on the adoption, use, and plans local SMBs have for incorporating mobile into their ad and marketing plans.

SMB "Omnibus"

The Local Advertiser (Small and Medium Business (SMB)) Survey program is designed to allow clients to conduct surveys directly with their own clients and prospects. With the media and advertising landscapes changing and transforming so dramatically, it has never been more important to understand what clients are doing and considering for the immediate future in their advertising and marketing plans and buys.

The Local Advertiser SMB Program provides key intelligence at a broad variety of levels—what is happening with each partners’ own advertising clients and prospects, how that group is similar or different from the larger national group.

Composed of some fifty questions, the standard surveys examine these issues:

Current and expected investments in key media, newspapers, broadcast and cable TV, radio, yellow pages, direct mail, and more
Use and experience by local SMBs with social networks, particularly Facebook
Experiments in mobile advertising and marketing efforts
The appeal of “Deal of the Day” Groupon type offers to local SMBs
Adoption of Reputation Management strategies
Email Marketing/One-to-One business to consumer communication efforts
Other advertising and marketing issues