Custom and additional surveys may be completed. For information, please contact Greg Harmon at: gharmon@borrellassociates.com , 415-566-4348
This program is ongoing with vertical- specific surveys beginning with Auto & Real Estate, moving forward with up to 100 verticals in next two years.
The C & A surveys focus on understanding from a local client SMB perspective “where customers come from” and how their customer relations are structured and developed.
The Mobile Media surveys focus on the adoption, use, and plans local SMBs have for incorporating mobile into their ad and marketing plans.
The Local Advertiser (Small and Medium Business (SMB)) Survey program is designed to allow clients to conduct surveys directly with their own clients and prospects. With the media and advertising landscapes changing and transforming so dramatically, it has never been more important to understand what clients are doing and considering for the immediate future in their advertising and marketing plans and buys.
The Local Advertiser SMB Program provides key intelligence at a broad variety of levels—what is happening with each partners’ own advertising clients and prospects, how that group is similar or different from the larger national group.
Composed of some fifty questions, the standard surveys examine these issues:
