The C & A surveys focus on understanding from a local client SMB perspective "where customers come from" and how their customer relations are structured and developed. Some key topics addressed in this survey include:

• Business focus: B2B, B2C, Both
• Sales cycle
• Use of Lead Gen
• Actual conversion of contact/lead to customer
• Media attribution of lead gen/conversion
• Customer base profile – new v. repeat
• Sales transaction ticket value
• Annual value of customers
• Ad, Marketing, and Media use profile

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