The Mobile Media surveys focus on the adoption, use, and plans local SMBs have for incorporating mobile into their ad and marketing plans. Some key questions on mobile addressed in this survey include:
- Are your competitors pitching mobile to your clients?
- Have your clients experimented with mobile?
- What mobile platforms and solutions are people considering?
- What portions of budgets are being assigned, even at this early stage?
- What are the current levels of actual mobile adoption and plans?