We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
It’s an “even” year, which means another uptick in political advertising. That’s good news for broadcasters – where most of political advertising winds up – and good news for just about everybody else, too, because of a recent Supreme Court ruling that should open the door to about $400 million more political ad spending this year. A decade-long uptick in political spending has forced a crooked smile on our forecast. It starts at $4.2 billion this year and zig-zags up to $41 billion in the 2012 presidential election year. Online is still barely 1% of all political advertising, just $44 million this year. Our 24-page report includes 12 charts and an appendix estimating political ad spending in each of the 210 DMAs.
Introducing the Borrell "Compass" market data report. This local market ad spending report combines all the data in Borrell’s LA$R and LOAD reports in a format that is much easier for account reps and sales managers to use.
1. Identify target business categories with one click
2. Automatically generate charts and tables for sales presentations
3. Create a "sales conversation starter" sheet for each prospect
The Compass is very intuitive to use – download the sample below, take it for a spin, and let us know what you think.
Strategic Use of the Compass report
The Compass identifies the strengths and weaknesses of 10 competing media types in your markets. Discover categories that are likely to be good sales prospects for whatever medium you are selling, and which online ad formats, (Display/Listings, E-mail, Video, Search), will see the most growth in your markets.
For strategic planning, the Compass is especially useful to publishers, ad directors, marketing directors, and product developers.
Tactical Use of the Compass report:
The Compass allows you to estimate a prospect’s ad budget and allocation so you know what you are selling against before you walk in the door. It will estimate what a prospect is spending on each of four online ad formats; Display/Listings, Email, Video, Search. Also allows sales staff to practice consultative sales as the Compass gives the advertiser a benchmark to gauge their advertising spend. This tactical data can be worked into your ad sales presentations to make them more informative and compelling for individual prospects.
We have posted all available presentations. A limited selection of the speakers and sessions do not have related presentation materials. All files in the zip archive are PowerPoint 2003 or 2007 format. Any presentations not available in PowerPoint 2003 or 2007 formats will not be included in the presentation downloads.
If you attended our conference, please take a moment and fill out a simple survey so that we may better serve you.
The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending.
The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.
Has the mighty real estate advertising category peaked out for online media? Our "2010 Real Estate Outlook" describes major trends in spending by agents, brokers, apartment owners and mortgage lenders and issues our forecast for this year. This ad category declined 20% last year, from $24.4 billion to $19.6 billion. We're forecasting a mild bounce back in 2010 at 3% growth. Our annual assessment of this important category describes the situation and offers 20 charts and graphs detailing how real estate ad dollars are shifting. It also includes appendices offering detailed data on U.S. ad spending in this category, as well as a market-by-market estimates of national and local spending for 210 cities. Don't forget to sign up for the Webinar to discuss this report on Thursday, 2/4, 2pm to 3pm ET for just $75 (free for subscribers).
It’s an “even” year, which means another uptick in political advertising. That’s good news for broadcasters – where most of political advertising winds up – and good news for just about everybody else, too, because of a recent Supreme Court ruling that should open the door to about $400 million more political ad spending this year. A decade-long uptick in political spending has forced a crooked smile on our forecast. It starts at $4.2 billion this year and zig-zags up to $41 billion in the 2012 presidential election year. Online is still barely 1% of all political advertising, just $44 million this year. Our 24-page report includes 12 charts and an appendix estimating political ad spending in each of the 210 DMAs.
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Introducing the Borrell "Compass" market data report. This local market ad spending report combines all the data in Borrell’s LA$R and LOAD reports in a format that is much easier for account reps and sales managers to use.
1. Identify target business categories with one click
2. Automatically generate charts and tables for sales presentations
3. Create a "sales conversation starter" sheet for each prospect
The Compass is very intuitive to use – download the sample below, take it for a spin, and let us know what you think.
Strategic Use of the Compass report
The Compass identifies the strengths and weaknesses of 10 competing media types in your markets. Discover categories that are likely to be good sales prospects for whatever medium you are selling, and which online ad formats, (Display/Listings, E-mail, Video, Search), will see the most growth in your markets.
For strategic planning, the Compass is especially useful to publishers, ad directors, marketing directors, and product developers.
Tactical Use of the Compass report:
The Compass allows you to estimate a prospect’s ad budget and allocation so you know what you are selling against before you walk in the door. It will estimate what a prospect is spending on each of four online ad formats; Display/Listings, Email, Video, Search. Also allows sales staff to practice consultative sales as the Compass gives the advertiser a benchmark to gauge their advertising spend. This tactical data can be worked into your ad sales presentations to make them more informative and compelling for individual prospects.
We have posted all available presentations. A limited selection of the speakers and sessions do not have related presentation materials. All files in the zip archive are PowerPoint 2003 or 2007 format. Any presentations not available in PowerPoint 2003 or 2007 formats will not be included in the presentation downloads.
If you attended our conference, please take a moment and fill out a simple survey so that we may better serve you.
The totals-only data report offers a glimpse of all 210 DMAs, providing you with National Ad Totals, Local Ad Totals, and Ad Spending projections for Total Online Ad Spending, Total Online Non-ad spending, and our Total Online Projected spending.
The full data report includes the totals-only information as well as a more granular look at the different components of online ad spending in each market. These are looked at in three views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA, and the Mobile ad spending per DMA.
Has the mighty real estate advertising category peaked out for online media? Our "2010 Real Estate Outlook" describes major trends in spending by agents, brokers, apartment owners and mortgage lenders and issues our forecast for this year. This ad category declined 20% last year, from $24.4 billion to $19.6 billion. We're forecasting a mild bounce back in 2010 at 3% growth. Our annual assessment of this important category describes the situation and offers 20 charts and graphs detailing how real estate ad dollars are shifting. It also includes appendices offering detailed data on U.S. ad spending in this category, as well as a market-by-market estimates of national and local spending for 210 cities. Don't forget to sign up for the Webinar to discuss this report on Thursday, 2/4, 2pm to 3pm ET for just $75 (free for subscribers).
