Borrell Associates, Inc

Back From the Brink - Newspapers Stop Their Slide (Aug '09)

While everyone’s been writing the obituary for the newspaper industry, our numbers are showing something entirely different. We’re expecting U.S. newspapers to see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. Download our free memo describing our projections. We also offer a market-by-market estimate for newspaper spending in 2009 and 2014 for $295.

Memo: Back From the Brink - Newspapers Stop Their Slide Free

Data: DMA Market Projections for Newspaper Ad Revenue, 2009/2014 $295.00
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Thanks for your interest in Borrell Associates’ market projections for newspapers.  Our DATA spreadsheet showing market-by-market projections for newspaper advertising in 2009 and 2014 for U.S. markets is available free to subscribers and clients.

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2009 Projections: Identified US Social Network Ad Spending

Download our free 2009 ad spending projections for 118 social networking sites.

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Economics of Search Marketing (Jun '09)

In our latest research and analysis paper we discover the local search-advertising marketplace may be headed for a shakeout where less-sophisticated affiliates and resellers of search advertising could see their business models collapse and their advertisers flee. Scooping up the business will be savvy affiliates and resellers who are able to optimize SEM performance through software tools and reporting that show actual ROI to advertisers.

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The local search-advertising marketplace may be headed for a shakeout where less-sophisticated affiliates and resellers of search advertising could see their business models collapse and their advertisers flee.

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The local search-advertising marketplace may be headed for a shakeout where less-sophisticated affiliates and resellers of search advertising could see their business models collapse and their advertisers flee.

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Web Audit and LA$R Samples

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Direct Mail Falls, E-mail Soars (May '09)

The Internet has put another print medium in its crosshairs: direct mail. The popularity of e-mail marketing is set to skyrocket as a result. This report details our forecast for a dramatic 39% drop in direct mail and corresponding rise in e-mail advertising – which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising.

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